Hello everyone, welcome back!

In this episode of The Aspiring CMO, senior growth hacker Katarina Dahlin shares how she went from university admin to automation expert.

A challenge on her affiliate blog led her to build a custom workflow using Make.com and ChatGPT, an experiment that completely reshaped how she approaches content, scale, and growth.

She breaks down how automation really works, the human role in AI-generated content, and why tools are only as powerful as the people behind them.

From SEO and automation to building a marketing career from a nontraditional path, this conversation is packed with insights for anyone trying to stay ahead in a fast-changing industry.

Let’s get into it!

Episode Topics:

00:00 – 02:19 — Intro

02:20 – 03:07 — What Katarina does as a senior growth hacker

03:08 – 04:15 — The first problem she solved using automation

04:16 – 05:39 — How she automated product descriptions with Make+ChatGPT

05:40 – 07:10 — Why product optimization is often ignored

07:11 – 08:55 — How AI saves time, but still needs creativity

08:56 – 10:29 — Will automation replace marketers?

10:30 – 11:25 — Why automation still needs a human eye for quality

11:26 – 13:35 — The one thing that makes AI content work: taste

13:36 – 15:19 — Make vs. Zapier

15:20 – 16:06 — A look inside her day-to-day workflow

16:07 – 17:17 — Collaborating with different teams and clients

17:18 – 18:39 — The key skills marketers need in the age of AI

18:40 – 19:42 — How her psychology background shaped her marketing approach

19:43 – 20:30 — Advice to her younger self

20:31 – 21:10 — Where to find Katarina and connect with her work

🔗 CONNECT WITH

👥 LinkedIn: https://www.linkedin.com/in/katarina-dahlin/

💻 Website: katarinadahlin.com

💻 Blog: https://www.slowflowergarden.fi/

🎤 SEO Vibes, Zakopane (Whitepress), May 2025 🎤 WTS Fest Berlin, June 2025

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