Serena's Global Reign: Tennis Legend Transcends Sports, Entertainment, and Business
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Serena's Global Reign: Tennis Legend Transcends Sports, Entertainment, and Business
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Serena Williams has been everywhere this past week, seamlessly gliding between worlds of sport, business, entertainment, and royalty—and making headlines at every turn. The tennis legend’s major coming event is a public appearance as the 2025 Princess of Asturias Laureate for Sports in Oviedo, Spain on October 23. Billed as “Serena Legacy and Legend,” this marquee event will see Williams interviewed on stage by Olympic champion Theresa Zabell and tennis icon Feliciano López, with more than 2,000 fans and local luminaries expected. Alongside this, two murals celebrating Williams’ impact as an African American woman in sport and the film King Richard are being showcased in Asturias, highlighting how her influence is transcending tennis and culture.
Just days earlier, Serena turned heads in entertainment news when Shonda Rhimes confirmed Williams earned a guest spot on the Netflix hit Bridgerton. The cameo offer followed Serena’s now-viral Instagram reel, where she and Rhimes danced together to the Stephanie Mills challenge. It all started as a fun social media post but quickly became a sensation, sparking fan calls for Serena’s debut in Season 5—proof that in Hollywood today, one great Instagram dance can apparently get you into the British aristocracy.
Not to be outdone in business, Williams just announced her ownership stake in Toronto Tempo, Canada’s first WNBA team. She called herself “incredibly excited” on Instagram and declared her intention to help with jersey designs and merchandise collaborations, pending final league approval. According to press materials from the franchise, Williams wants her ownership to “fuel something bigger than myself,” marking her latest push to empower women athletes and entrepreneurs.
On the social scene, Serena was spotted at lunch with Meghan Markle and Prince Harry in New York on October 10, fueling buzz across entertainment sites. The trio enjoyed a low-key meal at Soho House while the Sussexes were in town to accept accolades for mental health advocacy.
Returning to her roots, she and Venus just launched Stockton Street, a podcast named after their childhood Compton address. A headline episode featured England’s first Black Marchioness, Emma Thynn, with an honest discussion of breaking boundaries and passing life lessons to the next generation. Social media blew up over Serena’s behind-the-scenes photos, from her elegant red dress to adorable snapshots with her daughter Adira.
And for those wondering about her presence at sporting events, Serena was recently seen enjoying the US Open from the stands, her first time at Flushing Meadows since retiring in 2022. She caught up with top-ranked players like Iga Swiatek, who described meeting Serena as “star-striking,” and posed for photos with tournament officials, all while soaking in the tennis she once ruled.
Never far from headlines, Serena’s husband Alexis Ohanian even drew news after calling out ESPN’s Stephen A. Smith for comments made about Serena’s surprise Super Bowl halftime appearance with Kendrick Lamar—a drama that ended in Smith’s public apology to Serena.
In business circles, Serena took the stage at the Zeta Live 2025 conference, sharing her venture capital philosophy and commitment to funding women and underrepresented founders through Serena Ventures. Her message: focus on real stories and overlooked markets—that’s how you change the game.
From prime time on Netflix to the front row at the US Open, from podcasting with royals to rewriting the playbook for women’s sports ownership, Serena Williams remains the main event—her every move, investment, and Instagram still making history.
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