Last First planning flips goal setting upside down. Shane walks through his four-step process: start with where you want to end up, strip away all the life circumstances you're using as excuses, ask what has to be true today to get there, then eliminate everything blocking that path. Forward planning leaves room for vague wandering. This forces precision.

Shane uses Noah's five-year goal—running a company—to demonstrate how the method works in real time. Within the conversation, Noah lands on "getting seen" as his word for the year because telling his story becomes the first step. The framework doesn't allow for ideal scenarios with perfect conditions. It demands you identify what's real, what's required, and what needs to be removed. Shane compares planning to driving to Vancouver: you have to know the destination even if the route changes.

Learn how reverse engineering your goals creates clarity that forward planning can't match. Discover why removing what doesn't belong matters more than adding new habits. Understand how one word for the year connects to long-term vision.

Originally aired on 2026-01-09

Olympic hockey injury concerns are real when the ice isn't ready. Shane and Matt Cause examine the Italy venue disaster: photos show design problems, ice quality is reportedly terrible, and NHL players could get hurt. Soft ice breaks knees. Too hard ice causes different injuries. This isn't complaining—it's legitimate safety worry.

Matt explains why technology that creates perfect ice in California and Florida somehow can't get it right in Italy. The rink design feels wrong, with some seats far from the ice like a baseball stadium conversion. Teams have announced rosters, but can they pull players if conditions stay dangerous? Matt discusses whether backup plans exist for moving games, the financial stakes of NHL participation, and why refunding tickets is easier than relocating an entire Olympic hockey tournament.

Discover why ice quality determines player safety at the Olympics. Learn what makes this venue situation different from outdoor Heritage Classic games. Understand the roster and contractual complications if teams decide conditions are too risky.

Originally aired on 2026-01-09

Transformational business thinking separates $700 million companies from junk haulers. Tony Chapman shares Brian Scudamore's realization: he wasn't removing junk—he was transforming space. That shift changed everything.

Tony breaks down three lessons from Scudamore's 1-800-GOT-JUNK story. First: make the business repeatable so it works without you. Second: find the higher purpose—what you actually transform, not what you transact. Third: build a culture where experimentation matters and failure teaches. Shane connects it to something bigger: what you leave people with after every interaction. They discuss how words create experiences, why conversations matter more than emojis, and how purpose transforms ordinary work into something magnetic.

Discover why reframing your business from transactional to transformational attracts better customers and employees. Learn the three principles that turned a McDonald's drive-through idea into a $700 million operation. Understand how finding higher purpose changes what you build.

GUEST: Tony Chapman | http://chatterthatmatters.ca

Originally aired on 2026-01-09