In this episode of the Capital Raiser Show, Richard C. Wilson interviews Kevin Harrington—original Shark from Shark Tank, creator of the modern "As Seen On TV" model, and early investor in Celsius. Kevin walks through how he turned unused cable downtime in the 1980s into a billion-dollar infomercial engine, took his company public, and then scaled a global distribution business by syndicating only the proven winners worldwide. He explains why he exited TV at the right time, how he spotted Celsius at $0.10 per share before it became a $20B brand, and why influencer and digital marketing now beat traditional media for consumer products.

Kevin also breaks down his philosophy of becoming a Key Person of Influence (KPI)—building your personal brand, writing books, doing 100+ podcasts, and assembling a "dream team" so the best deals and JV opportunities come to you first. He shares lessons from mentoring with Richard Branson, running high-discipline studios, reviewing 1,000+ pitches, and what he looks for in early-stage consumer deals personally and through Cypress Ascendant. If you want to attract better deal flow, build authority in your niche, and operate at true high velocity, this episode is a blueprint.

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