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SharkPreneur

SharkPreneur

Auteur(s): Kevin Harrington & Seth Greene
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 Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.Copyright © 2018 Kevin Harrington & Seth Greene | All rights reserved Finances personnelles Politique Économie
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  • Episode 1158: The Power of Neuroscience in Marketing Strategy with Alexandra Gonzalez

    Episode 1158: The Power of Neuroscience in Marketing Strategy with Alexandra Gonzalez
    Jun 30 2025
    In a world of constant change, understanding consumer behavior and using innovative tools like AI and neuroscience is essential for staying ahead in marketing. In this episode of Sharkpreneur, Seth Greene speaks with Alexandra Michelle Gonzalez, founder of Savvy Marketers, who shares her extensive knowledge gained over 30 years in the marketing industry. From her time at Johnson & Johnson to leading a successful marketing firm, Alexandra now focuses on helping businesses navigate uncertainty using AI, neuroscience, and consumer insights. Her company utilizes a proprietary AI model to identify emotions, sentiments, and cultural nuances that influence business decisions, enabling them to deliver greater value. Key Takeaways: → How Savvy Marketers helps clients understand consumer behaviors with AI and neuroscience. → Why staying resilient and proactive during uncertain times is critical. → How understanding consumer needs and wants drives better communication and marketing strategies. → Savvy Marketers provides practical and cost-effective solutions for businesses looking to leverage AI and data for growth. → Savvy Marketers use a customer-centric approach that combines research, innovation, and creative problem-solving. Alexandra Gonzalez is an award-winning entrepreneur, global marketer, and relentless innovator with over 25 years of experience. In 2012, after the birth of her premature identical twins, she founded Savvy Marketers to create a marketing firm that transforms businesses, brands, and teams, unlocking breakthrough growth in their markets. As the leader of Savvy Marketers, Alexandra provides strategic guidance to top executives on areas such as strategic planning, category expansion, new product innovation, and operational excellence. She has driven growth and innovation across industries including private equity, healthcare, and food. Alexandra holds an MBA from Harvard's Executive Business Program and a certification in design thinking from Stanford University. Outside of work, she is actively involved in charitable and civic boards, including the March of Dimes, and is a passionate advocate for premature babies and women's health. Connect With Alexandra: Website Instagram Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 min
  • Episode 1157: OpenProvider’s Unique Business Model: Domains at Cost with Arno Vis

    Episode 1157: OpenProvider’s Unique Business Model: Domains at Cost with Arno Vis
    Jun 25 2025
    Looking to scale your business while staying ahead of the competition? Discover how one entrepreneur turned a simple idea into a rapidly growing global business with smart strategies and innovations. In this episode of Sharkpreneur, Seth Greene speaks with Arno Vis, founder of OpenProvider, who has built a global business specializing in wholesale domain registrations. With a team of over 100 members across 26 countries, Arno shares how he grew his business by offering unique membership pricing and focusing on automation and AI. He discusses his entrepreneurial journey, the power of forecasting, and how emphasizing team culture and innovation has led to OpenProvider’s success. Key Takeaways: → The role of forecasting in business strategy and cash flow management. → How AI and automation can streamline operations and improve efficiency. → How cultural diversity in a remote team can impact business growth. → How learning from failure can help shape business success. → The importance of understanding customer needs in a competitive market. Arno Vis has over 30 years of experience in building successful businesses, including Hosting Concepts, Openprovider, and Procys. Born and raised in the Netherlands, he currently resides in Barcelona, Spain. Connect With Arno: Website Instagram X Facebook LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 min
  • Episode 1156: How Financial Clarity Can Transform Your Business with Natalia Zacharin

    Episode 1156: How Financial Clarity Can Transform Your Business with Natalia Zacharin
    Jun 23 2025
    Struggling to gain financial clarity in your business? Discover how strategic financial insights can transform your company’s future. In this episode of Sharkpreneur, Seth Greene speaks with Natalia Zacharin, founder of Zacharin Consulting, a company that specializes in helping entrepreneurs build profitable and resilient businesses. Natalia explains the vital role of fractional CFO services, how business owners can avoid costly financial mistakes, and why forecasting is key to achieving long-term success. Her consulting firm offers essential tools and strategies for business owners looking to manage their financial future effectively. Key Takeaways: → The importance of having a fractional CFO for financial clarity. → Why many business owners fail to leverage their financial data effectively. → The value of tracking revenue metrics and cash flow for sustainability → How a strong company culture and the right hiring process support business success. → How the key to business growth is consistent financial analysis and planning. Natalia Zacharin is the founder of Zacharin Consulting, an elite accounting firm dedicated to empowering business owners to take control of their financial health and build resilient enterprises. After years of experience with various firms, she launched Zacharin Consulting in 2019, combining her expertise with a passion for helping entrepreneurs succeed. Under Natalia’s leadership, the firm has evolved into more than just an accounting service; it offers strategic bookkeeping, remote CFO services, and financial intelligence programs that provide clarity and direction for businesses. Natalia’s approach emphasizes personalized service, adaptability, and a deep understanding of her clients’ unique challenges, establishing her as a trusted advisor in an ever-changing economic environment. Her work reflects a commitment to fostering growth and resilience in businesses navigating the complexities of entrepreneurship. Connect With Natalia: Website Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 min

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