Shelf deception: How does marketing on packaged foods influence us?
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Shelf deception: How does marketing on packaged foods influence us?
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Are we really making healthy choices for our children in the supermarket? Or are we being nudged by bright colours, on-pack claims and fruit-filled imagery?
Associate Professor Helen Dixon and Jane Martin unpack the psychology, policy and packaging that influence what ends up in our shopping trolleys. They highlight the subtle strategies used to market commercial infant and toddler foods, and discuss what can be done to support parents in making informed choices.
- Kids are Sweet Enough (Food for Health Alliance)
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