Ever wondered what really goes into a full rebrand? In this episode, I’m taking you behind the scenes of my own rebrand with my designer and friend Cassie Pannier from Gatherie Creative. We dive deep into the emotional and strategic layers of brand evolution—from the initial messy consultation call to finding clarity through chaos.

Cassie doesn’t just do “pretty.” She leads with identity, messaging, and a deep understanding of what makes a brand aligned. You’ll hear us unpack what needed to change, what we preserved, and how this rebrand has completely shifted the energy and clarity in my business.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

01:04 - Meet Cassie: The Mastermind Behind the Rebrand

03:40 - The Emotional Journey of Rebranding

08:00 - Crafting the Brand Guide: Core Identity and Messaging

17:17 - Visual Transformation: From Soft to Bold

23:04 - Website Overhaul: Streamlining User Experience

27:51 - Final Thoughts and Reflections

29:18 - When to Consider a Rebrand

Connect with Cassie:

Website: gatheriecreative.com

Instagram: instagram.com/gatheriecreative

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like your brand doesn’t truly reflect who you are anymore? That was me—and this conversation with my friend Breanna Owen is the behind‑the‑scenes look at how human design didn’t just inspire my rebrand, it guided it. We peel back the curtain on where I was energetically before the rebrand, what was misaligned in my messaging, and why tweaking voice, energy, and boldness transformed both my brand and my launch results.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

02:10 - Meet Breanna Owen: Human Design Expert

03:57 - The Impact of Human Design on Business

05:10 - Success Stories and Personal Insights

08:31 - The Birth of a Rebrand

12:06 - Navigating the Rebrand Journey

16:45 - Human Design and the Rebrand

19:27 - Embracing the New Brand Identity

23:27 - Key Elements of the Rebrand

26:26 - Understanding Your Ideal Audience

27:34 - Collaborating for Brand Alignment

30:42 - Embracing Bold Messaging

37:24 - The Power of Permission Giving

43:20 - Human Design and Business Growth

Mentioned in this Episode

Episode 162 with Breanna: sabrinagebhardt.com/podcast/162-human-design-energetics-and-business-with-breanna-owen

Connect with Breanna:

Website: owenyourmark.com

Instagram: instagram.com/owenyourmark

Energy Emails: owenyourmark.com/energy-type-email-playbook

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.

It’s time for a rebrand. In today’s episode, I’m sharing the backstory behind my new brand which officially launches this week. I’m sharing what prompted the need for a rebrand, the discomfort of growing out of my old brand, plus what it was like to let go of what felt like a part of me.

The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it’s like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you’re trying to find balance in this exciting place you’re in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight.

Review the Show Notes:

Realizing that my brand wasn’t true to me anymore (3:45)

Clarity doesn’t come from chaos, but from integration (6:55)

What changed about my brand (and what didn’t) (7:58)

You are allowed to evolve publicly (8:53)

You don’t have to burn everything down (10:37)

Mentioned In This Episode:

More Money, Less Burnout: sabrinagebhardt.com/business-reset

Connect with Sabrina:

Instagram: instagram.com/xo.sabrinagebhardt

Website: sabrinagebhardt.com

Hosted on Acast. See acast.com/privacy for more information.