Showbiz Sandbox 657: New Streaming Business Models Require New Measurement Tools
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Showbiz Sandbox 657: New Streaming Business Models Require New Measurement Tools
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Streaming services seem to have settled on engagement as the metric by which to measure the success of a series or movie or even the platform itself. However, the industry has yet to decide a method for how to measure and report such figures in a consistent way. Some services publish random viewership figures citing […]
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