In this episode of Signal & Noise, hosts Brian Lamar and Andrew DeCilles welcome the team from Verisoul, a company redefining fraud detection in market research. The guests include Henry LeGard, Founder and CEO, Joey Maddox, Chief Strategy Officer, and Erinn Taylor, who joins the conversation to explore how Verisoul uses banking-grade technology to detect and eliminate fraud while keeping real respondents in the data set.

Henry and Joey explain how Verisoul’s background in cybersecurity and fintech enabled them to develop invisible fraud-prevention tools that identify bots, VPN spoofers, and fraud rings in real time. The team discusses how their system detects human behavior through device patterns, network signals, and even physics-based methods like latency and impossible travel analysis, all without disrupting survey participants.

Brian and Andrew dive into how legacy fraud detection tools often over-block legitimate respondents, creating bias and frustration. The Verisoul team outlines how their approach balances protection with precision, reducing false positives and improving data integrity across the research industry. They also share insights from Verisoul’s large-scale fraud study that analyzed more than 50 million sessions, revealing global fraud trends and the role of device types in fraud rates.

Key Takeaways:

• How Verisoul applies banking-level fraud detection to market research

• The global scale of organized fraud farms and location spoofing

• The impact of false positives on respondent experience and data quality

• Privacy compliance across global markets

• Insights from Verisoul’s fraud research and data quality report

• The concept of real-time fraud and value scoring

• The growing importance of authenticated AI agents in fraud prevention

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Learn more about Verisoul:

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In this no-filter episode of Signal & Noise, hosts Brian and Andrew dive into one of the most pressing issues in market research: the misuse of fraud detection platforms. They unpack how digital fingerprinting tools, while valuable, are often implemented in ways that damage data quality and block legitimate respondents.

Brian and Andrew explain how overly-aggressive fraud settings can create non-response bias, limit sample diversity, and frustrate real participants. They reveal why using multiple fraud detection tools or relying solely on automation can lead to distorted data and wasted resources.

They share lessons from industry research, stories of clients who turned off their fraud filters and saw better outcomes, and practical insights into balancing data protection with respondent experience. The conversation builds toward Brian’s “Eight Steps to Winning,” a clear framework to improve quality, restore trust, and move the industry forward.

Key Takeaways:

• Why misusing fraud detection tools can do more harm than good

• How false positives block real people and skew your data

• The hidden consequences of using multiple fraud platforms

• The Eight Steps to Winning framework for better data quality

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In this episode, Brian and Andrew sit down with Isaac Rogers, CEO of Sago Health, for an in-depth conversation about the rapidly changing world of healthcare research.

Isaac shares his path from technology entrepreneur to leading one of the most respected names in healthcare insights. Together, they explore how qualitative and quantitative research are merging, how artificial intelligence is shaping the future of patient and physician studies, and why the healthcare sector is becoming one of the most innovative areas in the research industry.

• Isaac’s Journey: How a single lunch meeting with Jim Bryson set the stage for an unexpected and rewarding career in market research.

• Sago Health’s Mission: What the company’s new independent structure means for clients and the healthcare research community.

• Hybrid Research: Why integrating qualitative and quantitative methods provides a more complete view of both patient and physician experiences.

• AI and Synthetic Data: How technology is helping researchers reach hard-to-find audiences and improve efficiency in healthcare studies.

• Industry Trends: How pharmaceutical companies, medical device manufacturers, and healthcare systems are adopting new methodologies faster than ever before.

Stay tuned until the very end of the episode to hear blends of expertise, humor, and practical insights!

Connect with Isaac Rogers on LinkedIn: Isaac Rogers

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