Page de couverture de Small Business Pivots

Small Business Pivots

Small Business Pivots

Auteur(s): Michael Morrison
Écouter gratuitement

À propos de cet audio

Tired of fluff-filled business advice? Small Business Pivots delivers raw, honest conversations with entrepreneurs, content creators, and industry experts who’ve made bold pivots to grow—whether to six figures, seven, or simply the next stage of success.


Hosted by nationally recognized small business coach and BOSS founder Michael Morrison, this show shares the unfiltered stories, mindset shifts, and behind-the-scenes strategies that help real business owners overcome burnout, build momentum, and grow a business that works—without working themselves into the ground.


With over 100 episodes, Small Business Pivots is a trusted resource for small business owners who are serious about growth. From the early struggles to the key turning points, you’ll walk away with practical tools, honest encouragement, and actionable insight every week.


🎯 Sample episodes dive into:
• Small business marketing and content creation
• Building referral networks and strategic partnerships
• Mindset, burnout, and decision-making as a founder
• Time management, leadership, SOPs, hiring, and team culture

• Systemization, SOPs, and franchising
• Social media, branding, automation, and scaling strategies


Whether you're aiming for your first six figures or scaling beyond seven, this podcast gives you the real-world insight, inspiration, and community you need to take your next big step.


Subscribe now—and start making the pivots that move your business forward.


Want to visit with our host, Michael Morrison, about business coaching services for your small business? Go here: https://www.michaeldmorrison.com/consultation

© 2025 Small Business Pivots Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Scaling a Small Business Without Losing Your Freedom | Adrienne Wilkerson

    Scaling a Small Business Without Losing Your Freedom | Adrienne Wilkerson
    Sep 17 2025

    Send us a text

    What does it really take to grow a small business from two people in a tiny Alaska office to a 30-person, multi-state digital marketing agency?

    In this episode of Small Business Pivots, host Michael Morrison interviews Adrienne Wilkerson, co-founder and CEO of Beacon Media + Marketing, a nationwide digital agency specializing in mental health and addiction recovery marketing. Adrienne opens up about the struggles of entrepreneurship—burnout, hiring mistakes, and control issues—and how she learned to scale by defining roles, building systems, and hiring for culture.

    You’ll discover:

    • How to scale your small business without losing your freedom
    • Why defining roles (instead of people) helps break growth bottlenecks
    • The importance of constructive conflict and tough conversations as a leader
    • How systems and SOPs actually increase creativity instead of stifling it
    • The latest shifts in digital marketing: why AI is the new gatekeeper, how to adapt with Generative Engine Optimization (GEO), and why social media ads now outperform Google Ads

    If you’ve ever felt stuck in the grind, overwhelmed by employees, or unsure how to pivot when the market changes, this conversation is packed with practical strategies and encouragement to help you push through the “messy middle” of business ownership—and build a company that lasts.

    Adrienne Wilkerson: Co-Founder & CEO of Beacon Media + Marketing

    Website: https://www.beaconmm.com/

    LinkedIn: https://www.linkedin.com/in/adriennewilkerson/

    Facebook: https://www.facebook.com/beaconmm

    Instagram: https://www.instagram.com/beaconmm/

    YouTube: https://www.youtube.com/c/BeaconMediaMarketing

    #SmallBusinessPivots #AdrienneWilkerson #BeaconMediaMarketing #MichaelDMorrison #BOSS #BusinessOwnershipSimplified #OklahomaCity #SmallBusinessCoachOKC #SmallBusiness #Entrepreneurship #BusinessGrowth #BusinessCoaching #BusinessLoans #Leadership #ScalingABusiness #DigitalMarketing #AIandMarketing #MarketingStrategy #SystemsAndProcesses #GenerativeEngineOptimization #GEO #SocialMediaMarketing #SmallBusinessSupport #BuildYourEmpire #BusinessCoach

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Voir plus Voir moins
    58 min
  • How to Sell Without Selling: A Psychology-Driven Sales Approach | St John Craner

    How to Sell Without Selling: A Psychology-Driven Sales Approach | St John Craner
    Sep 10 2025

    Send us a text

    What if the secret to better sales isn’t selling harder—but helping buyers feel safe enough to buy?

    In this episode of Small Business Pivots, I sit down with St John Craner, founder of Agrarian Rural Marketing, to explore a fresh, psychology-driven approach to sales that flips traditional methods upside down.

    Drawing on his unique background—farm life in rural England combined with decades of psychology and sales expertise—St John explains why most sales training fails: it activates the wrong part of the buyer’s brain. He breaks down the three parts of the buyer’s brain (fear, feel, and think) and shows how to keep prospects in the “feel” brain, where trust and connection are built.

    Instead of pushing products, St John teaches how to become a “buyer’s assistant”—a trusted guide who asks better questions, creates urgency naturally, and helps prospects close themselves when they’re ready.

    We also dig into his proven lead generation strategies, including:

    • Building multiple “legs” for your lead generation stool so your business never wobbles
    • How a weekly sales email generated hundreds of thousands in revenue over time
    • Why closing problems are really opening problems—and how to fix them
    • How consistency beats intensity in sales success
    • Why “out-teaching” your competitors is the ultimate sales advantage

    Whether you’re a small business owner, rural entrepreneur, or sales professional, this conversation will help you rethink everything you know about selling—and replace pressure tactics with trust, psychology, and proven systems that actually work.

    St John Craner: Founder & CEO of Agrarian Rural Marketing

    Website: https://www.agrarian.co.nz/

    Website: https://www.ruralsalessuccess.com/

    LinkedIn: https://www.linkedin.com/in/stjohncraner/

    Podcast (Apple): Click Here

    Podcast (Spotify): Click Here

    #StJohnCraner #AgrarianRuralMarketing #RuralSalesSuccess #SmallBusinessPivots #SmallBusiness #Entrepreneurship #BusinessGrowth #SalesStrategy #SalesPsychology #BuyerPsychology #LeadGeneration #SalesCoaching #MarketingTips #BusinessMindset #OklahomaCity #BOSS #MichaelDMorrison

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Voir plus Voir moins
    43 min
  • Faith, Family, and Discipline: The Entrepreneur’s Path to True Success | Ernest Diaz

    Faith, Family, and Discipline: The Entrepreneur’s Path to True Success | Ernest Diaz
    Sep 3 2025

    Send us a text

    From Sleep Apnea Clinics to Better Health Coverage — Lessons from Building Four Businesses

    In this episode of Small Business Pivots, host Michael Morrison sits down with Ernest Diaz, founder of Better Coverage Consultants, to unpack the hard-earned lessons from a lifetime of entrepreneurship.

    Ernest has built four successful companies — from launching sleep apnea clinics across multiple states to now helping small businesses and self-employed individuals access private health insurance plans that are 40–50% less expensive than marketplace options and fully tax-deductible. Licensed in 34 states, Ernest reveals why most entrepreneurs don’t know these plans exist, and how they can offer national PPO coverage through UnitedHealthcare.

    But this conversation goes far beyond insurance. Ernest shares his personal journey — starting his first business at 23, enduring a hostile business partnership while taking a company public, weathering bankruptcy, and rebuilding stronger than before. Along the way, he delivers powerful insights on:

    • Partnership pitfalls and how to protect yourself legally and financially.
    • Why discipline — not motivation — is the real driver of success.
    • How to avoid sacrificing your family for your business.
    • The daily habits that keep him focused, grateful, and growth-oriented.

    If you’re a small business owner, self-employed professional, or entrepreneur navigating the highs and lows of business ownership, this episode is packed with practical wisdom, faith-centered perspective, and real-world strategies you can apply today.

    Listen now and discover how to protect your business, your health, and your future.

    Ernest Diaz: Founder & CEO of Better Coverage Consultants

    Website: https://bettercov.com/

    LinkedIn: https://www.linkedin.com/in/bettercov/

    Facebook: https://www.facebook.com/bettercov

    Email: ernest@bettercov.com

    #ErnestDiaz #BetterCoverageConsultants #MichaelDMorrison #BOSS #SmallBusinessPivots #OklahomaCity #SmallBusinessSuccess #BusinessPodcast #Entrepreneurship #BusinessGrowth #PrivateHealthInsurance #NationalPPO #UnitedHealthcare #BusinessPartnerships #DisciplineOverMotivation #FaithBasedBusiness #SelfEmployedSuccess #HealthInsuranceForSmallBusiness #BusinessResilience #FaithInBusiness #God

    Support the show

    1. Want more resources to grow your business faster?
    https://www.businessownershipsimplified.com/

    2. Want to connect with our Host, Founder & CEO on LinkedIn?
    https://www.linkedin.com/in/michaeldmorrisonokc/

    3. Want professional business coaching with our Host, Founder & CEO?
    https://www.michaeldmorrison.com

    4. Want to set up a FREE business consultation with our Host, Founder & CEO?
    https://www.businessownershipsimplified.com/consultation


    FOLLOW US ON:
    - WEBSITE: https://www.businessownershipsimplified.com/

    -WEBSITE: https://www.michaeldmorrison.com/

    -LINKEDIN: https://www.linkedin.com/in/michaeldmorrisonokc/

    -YOUTUBE: https://youtube.com/@businessownershipsimplified
    Voir plus Voir moins
    37 min
Pas encore de commentaire