Raising prices when the market feels shaky? It sounds risky, right?

I’ve been there. A few years ago, I was staring down one of the toughest decisions in our agency.

Costs were rising. Salaries were climbing. And the market felt anything but stable.
The easy move would have been to freeze prices and hope things worked out.
But that would have put the entire business at risk.

So we raised prices. And clients said yes.

Not because it was comfortable, but because we leaned on a few key levers that I still believe in today.

In this episode of Small But Mighty Agency, I’m breaking down five levers that help you raise your prices in a disrupted market without losing the clients you want to keep.

Here’s a glimpse of what you’ll hear:

• Why specialists hold pricing power while generalists get squeezed.
• How to repackage your offers so clients see you as adapting, not stagnating.
• The kind of financial leadership that gives you confidence in your pricing.
• A simple way to frame value-based pricing so clients see your fees as an investment, not a cost.
• How client relationships act like a “trust bank account” that makes price increases easier.

If you’ve ever wondered “How can I raise prices right now?” — this episode will give you clarity and confidence to strengthen your pricing power heading into the new year.

These are the kinds of conversations we dive into inside Agency Together. And if you’d like to be in the room with other agency owners for real talk about pricing, partnerships, and growth, join our free Strategic Partnership Mixer — the link is below.

RSVP to the Strategic Partnership Mixer on November 12th at 10:30 am PST.

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep138

Podcast Edits by Lindsay Curtis

If you’ve ever tried to build systems in your agency, this episode is going to blow your mind in the best way.

Because what if the real problem isn’t the tools you’re using or the fact that you “just need to make time” for it? What if the reason systems don’t stick... is because you’re the wrong person to be building them?

This week, I’m joined by David Jenyns, entrepreneur, author of Systemology and his brand new book Systems Champion. We dig into the uncomfortable truth about why systems fail, why AI won’t save you (yet), and how to finally get your agency running without you in the weeds.

You’ll walk away with a new lens on systems, not as something you have to do alone, but as something you can delegate and scale, starting now.

In this episode, we unpack:

• Why business owners are the worst people to build systems (even if they love them)
• The role of a Systems Champion and how it could be the game-changer you’ve been missing
• What makes a great Systems Champion (hint: it’s not years of experience)
• How AI fits into all this and why systems thinking is more essential than ever
• A simple mindset shift to help your team stop resisting systems and start owning them
• The compounding power of small systems wins (think: 10% to 60% profit increase)

This isn’t just about process. It’s about reclaiming your time, building a business that runs (and grows) without you, and setting your agency up to thrive in an AI-powered world.

Tune in and discover how freeing yourself from systems might be the best move for scaling your agency.

Links Mentioned:

David's Website: https://www.systemology.com/

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep137

Podcast Edits by Lindsay Curtis

From one-off brand shoots to a seven-figure agency on a subscription model, here’s how it happened.

What if brand shoots weren’t just one-off projects, but the foundation of a scalable business model?

In this episode, you’ll hear how one agency transformed brand shoots into a subscription-based system and built a seven-figure agency along the way. By creating a model where clients receive fresh, strategic visuals quarter after quarter, anywhere in the world, they’ve proven that creativity and systems don’t just coexist they fuel each other.

We cover:

• Why clients are obsessed with visuals and how to deliver them at scale.
• The certification system that ensures every creative hire meets the mark.
• How quarterly campaigns reinvent the same offer for new results.
• The “Power Up” referral model that makes collaboration seamless.

This episode is a behind-the-scenes look at how to scale creativity without losing the magic—and why the right systems can unlock extraordinary growth.

Contact Lyrik:

-WorkPlay Branding Website: https://workplaybranding.com/

-WorkPlay Branding Instagram: https://www.instagram.com/workplaybranding/

-Lyrik on Instagram: https://www.instagram.com/lyrik.fryer/

-Lyrik on LinkedIn: https://www.linkedin.com/in/lyrikfryer/

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep136

Podcast Edits by Lindsay Curtis