Everyone is obsessed with going viral.

More reach. More awareness. More content.

Yet so many business owners are still struggling to sell.

In this episode of Sniffing Out the Bullsht*, I’m calling out TOFU BS - the obsession with top-of-funnel marketing - and asking whether we’re all focusing on the wrong things.

This episode is for business owners who already have an audience, trust, and credibility… but aren’t seeing that translate into sales.

We cover:

1. Why awareness doesn’t equal conversion

2. Where sales actually happen (MOFU & BOFU)

3. When it makes sense to “flip the funnel”

4. What to do instead if you want more clients - not just more views

Less content. More conversion.

Keep sniffing out the bullsh*t.

Every January, we’re told the same thing: New year, new you.

New habits. New routines. New discipline. A complete reinvention — just because the calendar changed.

But what if that idea is actually setting people up to fail?

In this episode of Sniffing Out the Bullsh*t, Sabrina Chevannes-Denman breaks down why “New Year, New You” doesn’t work, why most resolutions collapse within weeks, and how this mindset can quietly damage self-trust - especially for founders.

We look at:

• why January motivation fades so quickly
• the psychology behind failed resolutions
• how all-or-nothing thinking creates burnout
• why founders feel this pressure more intensely than most
• and what actually works instead if you want sustainable progress

This isn’t an anti-goals episode. It’s about ditching unrealistic reinvention and designing change that fits real life.

If you’re feeling behind, overwhelmed, or already disillusioned with the “this is your year” noise - this episode is for you.

2025 was the hardest year of my life - even though it also included the happiest day I’ve ever had.

In this episode, I reflect honestly on everything that went wrong this year: hiring mistakes, online abuse, scams, racism and sexism, reputational damage, physical attacks, and ultimately the loss of my brother. I use these experiences not to trauma-dump, but to step back and question what we, as founders, spend our time stressing about.

This episode explores how easily we mistake urgency for importance, how much energy we waste worrying about things that don’t really matter, and how entrepreneurship often pushes us to sacrifice time, health and family for a future that isn’t guaranteed.

It’s a raw, reflective close to 2025 - and a reminder that success shouldn’t come at the cost of your life. Going into 2026, my focus is clear: helping founders build small teams, real profits, less stress, and more time for the people who actually matter.

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