If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art.

The founder is Vince Lebon, one of the most innovative entrepreneurs working in Australia right now. With over 20 years of experience and award-winning collaborations with brands like Adidas, Asics, and Foot Locker, Vince has got his finger on the marketing pulse as to what worked in the past, what’s working now and what will work in the future.

He got his start selling shoes at the South Melbourne market, and now he’s one of the leading eCommerce brands in Australia.

In this episode, we dive into email marketing, customer experience, content creation, brand building, automation, AI, loyalty, and even token-gated commerce – all through the lens of someone who’s been ahead of the curve for decades.

What you’ll learn:

• How Vince turned his passion for shoes into a hugely profitable eCommerce brand.
• How he sold 3,000 shoes before a single one was made.
• How to gain a competitive edge by combining an eclectic range of skillsets.
• Email automation secrets: what Vince did years before others caught on.
• Why he believes the future of loyalty is blockchain and tokenised access.
• How he hires his team and tips on how you can hire the best people for you.

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public.

And now she’s written a book about her life, marriage, mental health – and the toll her husband’s drinking took on all of it.

You’ll laugh, you’ll cry and you’ll get to hear the inside story of how one column Kate wrote created a maelstrom of fury, which in turn led to the writing of her magnificent memoir Boogie Wonderland.

Today I get to talk to Kate about how this book came about, how she dealt with online hate and how her decision to make a sea change from Melbourne's cosy hipster suburb of Collingwood to a sleepy ocean town led to a mid-life reckoning she neither expected nor wanted.

What we cover:

• The surprising column that landed Kate a book deal.
• Why vulnerability is her greatest storytelling strength.
• How she handles online hate (including serious threats).
• Mental health strategies for navigating public backlash.
• The reality of writing about your own life and the people in it.
• Tips for pitching stories and landing a column in major publications.
• How AI is changing the writing business and what Kate’s doing about it.

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is the episode for you.

Kat Moses is the founder of MGMT, one of Australia’s leading influencer talent agencies. She manages many of the big names in Australia and knows what’s what and who’s who in the world of influencer marketing, influencer management, brand collabs and much more.

I sat down with Kat to talk about all things influencers, but what I loved most about our chat was that she gave me a blow-by-blow summary of how I could become an influencer – and it’s a guide that you could use to do the same.

In this episode, you’ll learn:

• How Kat transitioned from working for others to being the founder of her own agency.
• Why she moved to Los Angeles to grow the business.
• A day in the life of a successful influencer.
• How anyone can turn their knowledge into actionable insights people would pay for.
• What she looks for in an influencer and how to find representation.
• Why authenticity and consistency always beat follower count.
• How to create a compelling content plan.
• How creators can future-proof themselves in the face of AI, fatigue, and shifting platforms.
• The exact blueprint Kat uses to help new talent find their niche, grow fast, and get paid.
• Why influencer marketing is far from over, and where it’s heading next.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.