John Roescher, Founder and CEO of Raw Materials, joins Adobe for a lively conversation on why design needs a reset: one that’s rooted in creativity, not just process. Drawing on his journey from building an award-winning design agency, Handsome, to evolving it into Raw Materials, John shares why the shift wasn’t just a rebrand, but a reinvention of what a design company can be. We’ll also explore the power design can have in driving innovation in high-impact industries and why aligning with the right partners and challenges is essential.

LINKS

John Roescher - LINKED IN

Raw Materials Company Site

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

PJ Pereira, Creative Chairman & Co-Founder at Pereira O’Dell, joins Adobe for a lively discussion on AI’s impact on the creative community, the risks of homogenization in design, and the importance of preserving authenticity and imagination in a rapidly changing technological landscape. We’ll explore the balance between human originality and machine-generated content, and share strategies for staying ahead by recognizing patterns, embracing research, and keeping a unique voice.

SPEAKER BIO

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas. He’s been named to Adweek's Creative 100, Ad Age's Creativity 50, 4A's 100 People Who Make Advertising Great, and most recently Adweek’s AI Champion of the Year in 2023. His interest in AI led him to co-found AI incubation and innovation lab, Silverside AI, as a company within Pereira O’Dell.

In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. As a board member for the Ad Council, PJ has led award-winning initiatives including the “It’s Up To You” Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

LINKS

PJ Pereira LINKEDIN

Pereira Website

Mentions:Three Body Problem, part of a trilogy of books and a show on NetflixGirl from Wudang, PJ's bookThe Beauty Inside campaign

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Mirek Nisenbaum, Partner & Digital Director at Base Design, joins Adobe for a lively discussion exploring the concept of Digital Magnetism—how beauty, authenticity, and energy can transform a website from functional to truly captivating. Beyond aesthetics, we’ll explore how branding creates depth and meaning, keeping users engaged in an era of fleeting attention. We’ll also discuss the challenges of maintaining authenticity in design, keeping creative teams inspired, and navigating how AI is reshaping the creative process—and what it means for the future of originality.

Base Design is an international network of creative studios located in Brussels, New York, Geneva, and Melbourne. From strategy to execution, we design brands that are memorable—and crafted for good business. Base Group is B Corp certified.

Speaker BIO

As a partner at Base Mirek is working as an overall lead for strategy and experience design on digital engagements as well as building the best-in-class team for brand communications of the future.

He has a BA in Fine Arts and more than 20 years of experience working in various digital media. Together with his partners and super talented team, they take projects from discovery and concepting, to UX ideation, to design and production, with special attention to strategy and wholistic digital ecosystem driven approach, constantly striving for perfection in every project, for every client.

Our main challenge in every engagement is finding a flexible balance of the form and function. We are constantly looking for ways to express brands online, to create comprehensive brand experiences and interactions at every touchpoint through the digital ecosystem - web, mobile, social, content and search.

LINKS

Mirek Nisenbaum - LinkedIn

Base Design Website

Host - Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Dave Snyder, Partner and Head of Design at Siberia, joins Adobe for a lively discussion to explore the opportunities and challenges of managing a predominantly contractor-based design team—building trust, setting expectations, and balancing diverse skill sets. We’ll also discuss the key differences between in-house (tech) and agency design, the evolving role of AI in creativity, and the enduring importance of real-world inspiration.

SPEAKER BIO

David Snyder

Design & Creative Executive

Dave Snyder is an award-winning design and creative executive with over 25 years of experience developing high-performance in-house and agency teams, focused on building modern, multi-billion dollar brands and digital products. His work for brands and companies is wide-ranging, from digital-first, integrated marketing campaigns and content; to immersive interactive experiences in VR and AR; to a long career in e-commerce and digital products including Twitter, Flexport and Slice.

He is driven most by discovering new ways for companies to express their purpose—whether it be a new product vision and narrative, design system, new feature or the micro-interaction of a UI-element. That passion and dedication to craft has allowed him and his teams to move businesses meaningfully forward and win some shiny awards along the way.

LINKS

David Snyder LinkedIN

Siberia Website

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

David Schwarz, Founder and Creative Partner of Brooklyn-based design studio HUSH, joins Adobe for a lively discussion on the intersection of design, psychological behaviors, and massive spaces. Together, we’ll explore the digital aspects of mega-experiences—examining how sound, light, movement, scale, information hierarchy, and technology shape environments like airports and mixed-use developments.

Speaker BIO

David is an award-winning creative leader and a founding partner of HUSH, a design agency. He's spent nearly 20 years designing brand experiences that integrate spatial design and sustainable materials, creative technology, interactivity and data. These meticulously designed experiences - brand spaces, commercial architecture, corporate exhibition spaces, public and cultural environments - are three-dimensional expressions of an organization’s culture, products, and its highest-order messages.

David has led C-suite presentations and workshops with complex stakeholders, and driven the strategy and creative direction for clients across real estate, mobility, technology, sport, luxury, and entertainment, including Equinox, Uber, Nike, Google, Goldman Sachs, and Mastercard. In addition, he frequently shares his point of view across media outlets such as Forbes, Fast Company, Communication Arts, Dezeen, among others, and at events and podcast for the AGIA, SXSW, Cannes Lions, FITC, among others. David is also a mentor at New Inc., the New Museum's incubator program, where he's worked with incredibly talented start-up creative businesses poised to change the world.

LINKS

David Schwarz LinkedIn - https://www.linkedin.com/in/davidhschwarz/

Company - https://www.heyhush.com/

Full Recording on LinkedIn - https://www.linkedin.com/events/7286073099291181056

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Ben Langsfeld, Chief Design Officer at BUCK, joins Adobe for a lively discussion reflecting on over 20 years of agency and industry transformation, embracing the challenges of designing in the age of AI and cultivating a culture of "forever learners" in a rapidly evolving creative landscape.

Speaker BIO

Ben Langsfeld is the Chief Design Officer at BUCK, responsible for the studio’s brand, creative output, future innovation, and cultivating a sustainable creative environment for the BUCK massive.

Ben was a founding member of the company and has been instrumental in shaping BUCK's growth. Now, he is focused on BUCK’s strategic business offerings, the development of our client relationships, and mentorship of BUCK’s creative talent.

With a background in strategy, systems, and graphic design, his award-winning work spans a wide range of disciplines, all rooted in visual storytelling that pushes the boundaries of innovation and craft in the way brands express and behave in the modern world. His favorite projects include assignments for Notion, IBM, BBC, Sherwin-Williams, Pepsi, Nike, Apple, Google, and BUCK itself.

A creative leader, Ben has guest lectured most recently at It’s Nice That’s Nicer Tuesdays and Future London Academy’s Future of Branding.

LINKS

Ben Langsfeld LinkedIn - https://www.linkedin.com/in/ben-langsfeld/

Buck - https://buck.co/https://buck.co/

Host: Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Tim Murphy, Founder and CEO of Sideways, joins Adobe for a lively discussion on the interplay of analog and digital touchpoints in hospitality, the power of constraint as a creative superpower, and how branding and creativity can create value beyond the bricks and mortar of real estate.

Speaker BIO

I’m the Founder & CEO of Sideways, a Branding & Marketing agency designed to add unrealized value to luxury real estate, hotels & resorts. My firm is a collective of hand selected experts working across Strategy, Creative, Design, Technology, Content & Performance Marketing. I have a wide range of personal interests, some of which are gardening, surfing, snowboarding, running, & painting.

LINKS

Tim Murphy LinkedIN - https://www.linkedin.com/in/timmurphynyc/

Sideways - https://sideways-nyc.com/

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
__
Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠

Dublin-based In the Company of Huskies is a creative agency that creates pulling power for brands. Damian Hanley (Board Creative Director) joins Adobe for a lively discussion on merging cultures, driving collaboration, and helping brands become more efficient.

SPEAKER BIO

Over the course of 25 years in ad agency life, I have been lucky to have had the opportunity to work with some of the biggest and most diverse range of brands in Ireland on creating communication and purpose-driven strategies to achieve effective business results. I am proud of the work I have done both on the business results achieved and the creative ambition of the campaigns that I have been involved in. I have been lucky to work with those many clients who had the vision to back the work and lead their brands. Creative recognition through awards is a very important ambition, but communication that achieves real results for clients is something that I am very proud of. This is reflected in my ADFX and Effies record. As Board Creative Director and I believe in surrounding yourself with the right people and creating an environment that allows them to be brilliant.

LINKS

Guest LinkedIn - https://www.linkedin.com/in/damian-hanley-67486010/

In the Company of Huskies (now Forsman & Bodenfors Dublin) - https://www.inthecompanyofhuskies.com/

Full Recording on LinkedIn - https://www.linkedin.com/events/7122698882177806336

Talin Wadsworth - https://www.linkedin.com/in/talinwadsworth/

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠

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Edited with Adobe Audition and Adobe Podcast: podcast.adobe.com

For more information please contact ⁠sodaserieslive@adobe.com⁠