Épisodes

  • Improving Customer Experience: How to Increase Revenue and Profitability
    Mar 12 2026

    Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep customers coming back and turn them into your most effective marketing channel, I interview Shana Lynn Bresnahan.



    Guest: Shana Lynn Bresnahan | Show Notes: socialmediaexaminer.com/709



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    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    44 min
  • What Clickable Reels Links and Hashtag Limits Mean for Your 2026 Instagram Strategy
    Mar 5 2026

    Are hashtags and reels part of your Instagram marketing? Wondering whether link overlays and early access content will actually help your content reach the right people or just add more work to your plate? To discover how to use five major Instagram updates to strengthen your content strategy, I interview Chelsea Peitz.



    Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/708



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    47 min
  • Will AI Take Your Marketing Job? Here's What Two AI Experts Are Seeing
    Feb 26 2026

    Are you worried AI will replace you? Do you wonder which marketing skills will actually matter in an AI-powered future? To discover what skills are becoming more valuable now, tactical steps to stay competitive, warning signs you're falling behind, and what experts predict marketers will be talking about throughout 2026, I interview Chris Penn and Rachel Woods.



    Guests: Chris Penn & Rachel Woods | Show Notes: socialmediaexaminer.com/707



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 min
  • Are YouTube's Latest Tools Ready for Businesses
    Feb 19 2026

    Are you wondering if AI video creation tools are worth the investment? Overwhelmed by YouTube's rapid rollout of new features? To discover what YouTube's latest AI tools can actually do for your business, which content formats have the biggest opportunity for organic reach, and how to use new targeting features without hurting your channel's performance., I interview Liron Segev.



    Guest: Liron Segev | Show Notes: socialmediaexaminer.com/706



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 min
  • Building Email Communities: How to Grow a Raving Audience
    Feb 12 2026

    Are you struggling to maintain consistent engagement with your audience on social media? Frustrated by declining reach and algorithms that keep changing the rules? To discover how to build thriving communities through email sequences that create engagement social platforms can't deliver, I interview Paul Gowder.



    Guest: Paul Gowder | Show Notes: socialmediaexaminer.com/705



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 min
  • What Facebook's New Link Rules Mean for Your 2026 Strategy
    Feb 5 2026

    Are you frustrated that your Facebook posts with links barely get any reach? Wondering how Meta's latest changes will affect your ability to drive traffic to your website? To discover what Facebook's new link posting limits mean for your strategy, how Meta's $2 billion AI acquisition will impact your marketing, and why Meta just released professional audio editing tools, we interview Mari Smith.



    Guest: Mari Smith | Show Notes: socialmediaexaminer.com/704



    Review our show on Apple Podcasts

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    43 min
  • How to Cultivate Content Creativity: A Framework for Marketers
    Jan 29 2026

    Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of being shot down? To discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking, I interview Melanie Deziel.



    Guest: Melanie Deziel | Show Notes: socialmediaexaminer.com/703



    Review our show on Apple Podcasts.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    45 min
  • Recommended or Rejected: Does AI Trust You
    Jan 22 2026

    Are you worried your business will disappear online when AI search takes over? Wondering how to make sure AI tools recommend your company? To learn how to optimize your online presence for AI search engines and build trust signals that get your business recommended, I interview Marcus Sheridan.



    Guest: Marcus Sheridan | Show Notes: socialmediaexaminer.com/702



    Review our show on Apple Podcasts.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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    48 min