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Social Media for Social Impact

Social Media for Social Impact

Auteur(s): Dr. Misha Kouzeh
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À propos de cet audio

Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • How to Land Social Impact Jobs Using LinkedIn and Networking

    How to Land Social Impact Jobs Using LinkedIn and Networking
    Jan 20 2026

    In this episode of 'Social Media for Social Impact,' host Misha interviews Ben Precourt, LinkedIn's 'Boston Social Impact Guy.' They discuss how LinkedIn and other digital platforms can boost credibility and visibility in the nonprofit and social impact sectors. Ben shares his journey of becoming a key figure in Boston's social impact community through consistent and strategic LinkedIn postings. They explore challenges in the social impact job market, the importance of living wages, and practical tips for networking and building a personal brand on social media. Ben also introduces his new initiative, 'Hype for Good,' aimed at creating a nationwide network of social impact influencers. They conclude with advice on leveraging social media for personal and organizational growth.

    00:00 Introduction to Social Media for Social Impact

    00:40 Meet Ben Precor: The Boston Social Impact Guy

    01:36 Ben's Journey into Social Impact

    03:53 Challenges in the Social Impact Job Market

    08:59 The Importance of Volunteering

    13:09 Using LinkedIn Effectively

    23:04 Hype for Good: A New Initiative

    24:57 Ben's Career and Future Plans

    28:33 Final Thoughts and Closing Remarks

    Connect with Ben on LinkedIn: www.linkedin.com/in/bostonsocialimpactguy

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
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    33 min
  • Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy

    Saving Our Home Planet: Inside Patagonia’s Social Media Philosophy
    Dec 19 2025

    In this episode of 'Social Media for Social Impact,' host Misha Ette discusses with Felipe Guzman, Patagonia's Social Media Lead, how the brand uses digital platforms to drive environmental activism and community engagement. The conversation covers Patagonia's mission to save the planet, their innovative campaigns like 'Vote Her' and 'Don't Buy This Jacket,' and their approach to staying authentic and values-driven in social media. Guzman shares insights on balancing brand risks, managing online backlash, and cultivating a loyal, values-aligned community. The episode also highlights Patagonia's upcoming 'Work in Progress' report, showcasing the brand's commitment to transparency and continuous improvement in sustainability.

    00:00 Introduction: Challenging Consumerism

    00:29 Welcome to Social Media for Social Impact

    01:29 Patagonia's Mission and Social Media Strategy

    02:18 Building Authenticity and Community

    08:15 Campaigns and Creative Strategies

    17:02 Navigating Online Backlash

    21:09 The Power of Community Stories

    23:38 Defining Success and KPIs

    25:41 Exciting Update: Work in Progress Report

    28:19 Tailoring Content Across Platforms

    30:52 Final Thoughts and Advice

    • Patagonia Work in Progress Report 2025: www.patagonia.com/progress-report

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Voir plus Voir moins
    35 min
  • Purpose-Driven Community Building: Using Social Media to Spark Real Change

    Purpose-Driven Community Building: Using Social Media to Spark Real Change
    Dec 6 2025

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh welcomes Tim Parsons, Senior Advisor at Idealist, for an insightful conversation about transforming social media into a space for genuine community and social action. Tim shares his journey from facilitating community service programs to advocating for social impact with a focus on belonging and empathy. They discuss the importance of creating intentional online communities, reducing urgency, and fostering human connections through social media. Tim highlights innovative initiatives like Idealist's transformative role and The Nonprofit Hive’s community-building efforts. They also touch on the potential and challenges of generative AI in enhancing human connection and the importance of cultivating hope, agency, and belonging. This episode is a must-listen for anyone interested in leveraging digital platforms for meaningful social change.

    00:00 Introduction to Social Media for Social Impact

    0:41 Meet Tim Parsons: Purpose-Driven Leadership

    01:31 Tim's Journey: From Retail to Global Impact

    05:00 The Role of Idealist in Social Impact

    11:00 Building Intentional Relationships Online

    21:10 Highlighting Impactful Organizations

    24:20 Advice for Building Community and Belonging

    28:26 Generative AI and Human Connection

    34:38 Hope, Agency, and Belonging 36:37 Conclusion and Final Thoughts

    For more information about Tim's work and Idealist, visit www.linkedin.com/in/rookzero and www.idealist.org.

    Additional mention: https://thenonprofithive.com

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh
    Voir plus Voir moins
    37 min
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