Today on The Social Studies Show, we're exploring how culture, creativity, and commerce intersect to shape opportunity in music, sports, and advertising.

Our guest, Olukoya Davis, has spent over 20 years building bridges between culture and commerce — helping artists, athletes, and brands tell stories that move people and markets.

Currently, he is Senior Director of West Coast Sales at Vevo, where he drives revenue and partnerships across CTV and digital platforms. Before that, he served as Vice President of Brand Partnerships at the NBPA, and held leadership roles at Roc Nation, Complex, NBC Sports, Disney, and Warner Bros.

Beyond the boardroom, Olukoya helped grow Misha's Foods from a farmers market brand into major retail stores, and founded The Entersection Group — a strategy firm focused on authentic partnerships across culture, content, and community.

He's also the Board President of 100 Black Men of Los Angeles, an MBA grad from Hampton University, and a proud dad — using mentorship and access to empower the next generation of creatives and leaders.

Germany Lancaster is an Art Director, creative strategist, and all-around idea machine. She's worked with some of the biggest brands—Toyota, Lululemon, Microsoft—bringing bold visuals and culture-forward storytelling to life. From ad campaigns to passion projects like Black Girl Beach Day, Germany's all about making creative work that actually means something. She's also big on mentorship, helping the next wave of creatives break into the industry without losing themselves in the process. Expect real talk, a little sass, and a whole lot of insight.