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Soft Power

Soft Power

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In Episode 64, hosts Hanaa and Lucien kick off by catching up on more travel and some interesting feedback they received. Then Hanaa leads a DEEPDIVE on how Saudi Arabia is building a national skills ecosystem to reshape its economy and elevate its global influence - and leaning on the power of cultural storytelling as it transforms itself. That's a facet of Vision 2030 that isn't headline-grabbing and is a patient build over time, but starting to pay off for the Kingdom. Skills are no longer just a workforce issue; they are a strategic asset - one Saudi Arabia is seeking to leverage to and through 2030.

The hosts then get into some interesting news emerging from the Kingdom, including Saudi Arabia's ambitious infrastructure projects, a coffee-driven IPO boom, and leadership changes.

📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:

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📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.

The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

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