In this episode, I speak to Sonam Ludhani, a Dubai‑based revenue operations (rev ops) and AI strategist— who explains how to make every dollar count for small to mid‑sized businesses.

From pivoting from supply chain to GTM at tech giants to building small but powerful AI tools, she reveals practical steps to align people, processes, and tools (even with Excel) to grow margins.

Learn why “the nervous system” approach to rev ops matters, how to avoid AI hype and why prioritizing talent over tools can unlock real value.

Listen, subscribe, and stay connected for more practical guidance.

What You'll Learn:

- 00:00 – 00:10: Sonam’s current focus in rev ops and AI

- 00:10 – 00:20: Rev ops as the nervous system—aligning sales, marketing, and operations

- 00:20 – 00:30: Career pivot from supply chain to GTM/AI; why taking her MBA at London Business School was the only option

- 00:30 – 00:40: Building practical AI tools (getting hands-on) and the significance of a growth mindset

- 00:40 – 01:10: Why small startups can succeed with MVP tools (e.g. Excel, HubSpot)

- 01:10 – 01:40: Data visibility, funnel metrics, and stopping revenue leakage

- 01:40 – 02:20: AI use, change management, and the importance of culture

- 02:20 – 02:50: The new roles in AI - GTM Engineer and the evolving AI workforce

- 02:50 – 03:30: How she develops confidence and why she is keen to help other women get into tech

- 03:30 – 04:30: Practical playbook for business owners: diagnose, stop leaks, build systems

- 04:30 – 05:00: Final reflections and how to connect with Sonam especially if you're a young woman in tech

3 Key Takeaways

- Rev ops = the nervous system that unifies what your teams do, so you don’t rely on gut feel.

- Start small: Excel or simple tools can create a single source of truth and reveal where revenue leaks hide.

- AI is powerful when paired with change management and people; treat AI like an intern, delegate the drudge work, and focus on human‑level storytelling and face time with customers.

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This episode is sponsored by RedboxStudio.com