In ‘Made in SG’, Melanie Oliveiro from Channel News Asia speaks with two Singaporean entrepreneurs running skincare and health supplement businesses via online retail platform Shopee. Genecia Alluora will talk about how she co-founded ALLUORA, a multi-award-winning Singaporean skincare brand. Nurul Husna Osman talks about how she operates as a second-generation entrepreneur, in charge of MyLustre a family-run health supplement brand and how she brought it to the e-commerce arena. Both will also give advice on how to livestream properly and with ease.

In an age where attention is currency and authenticity drives conversion, one platform is rewriting the rules of engagement: live-streaming. From TikTok Shop to Shopee Live, live commerce is no longer just a trend — it’s becoming one of Southeast Asia’s fastest-growing sales channels. But beyond flashy product demos and influencer cameos, what does it really take to turn viewers into loyal customers — and content into a thriving business?

Genecia Alluora Luo, Co-Founder of Alluora Skincare joins the Breakfast Show on Money FM 893FM to discuss how she’s leveraging the power of live-streaming to grow her brand, reach untapped markets, and build meaningful connections with customers — all while redefining what success looks like for women-led businesses in Southeast Asia.

Things you can avoid when picking a business coach

I'm sure you're not too new to the online business world. Like me, you have probably done a million courses in marketing, sales, and also in confidence. You are probably reading business and personal development books, listening to podcasts, and dreaming about the possibilities for your own life. Most of the creative entrepreneurs I know are hungry for insights and ideas on how to grow a business, and they are ready to develop more confidence or create new habits to grow to their full potential. Working for yourself is an incredible privilege, one that gives you freedom and keeps earning potential and the chance to make a significant impact. I know this is happening globally, but we still live in an incredible time. People like yourself have a dream of having the tools and technology to make it happen. Your working pace, creative process, or motivation might be completely different from other people, and it can be really difficult to find a mentor who looks like you or understands the stage of business and life you're at.

I encourage you to search for a mentor whom you believe in, with the type of results you're seeking and the framework that gives you personalized, practical advice.

Number 1: Someone who has been there, done that.
Number 2: Someone who has got the experience that you are looking for.
Number 3: Look at the testimonials that you have seen and assess accordingly.
Number 4: Have a one-on-one session with the mentor that you want to invest in, like a clarity call.
Number 5: Always check in with yourself. Are you willing or able to open up fully to communicate with your mentor?

In this episode, key takeaways:

1. You can build your business on intuition or through painful trial and error.
2. You can try to change who you are or copy the gurus.
3. You can take the shortcut journey with a more personalized path for you.
4. Knowing who you are as a person is important.
5. What you value, your strengths, your needs, and your challenges must be taken into consideration.

Key Resources:

Subscribe to Genecia’s YouTube channel: https://www.youtube.com/c/SoulRichWoman
Visit SRW’s website: https://www.soulrichwoman.com
Follow Genecia on Instagram : (@Geneciaalluora)
Follow Genecia on Facebook: https://www.facebook.com/geneciaalluora/
Check Genecia’s LinkedIn: https://www.linkedin.com/in/genecia/

Free Resource: "Soul Why: Soul Rich Woman Blueprint" and "How to Delegate 80% of your to-do list" ---> https://be.soulrichwoman.com

Secrets of Manifesting Money Quickly Online Course ---> https://shor.by/moneymindset