Welcome to the show, Jay Baer! The CX expert drops in on the show to talk about his latest book, The Time to Win. He also gives his riffs on AI, his process for building a book and collecting all those great stories and examples. That and more from a leading speaker on the marketing circuit and also one of the country’s top tequila influencers. Brian gets John’s reaction to the recent Wendy’s dynamic pricing news. John’s shoots for Mars with his Hopelessly Unattainable Guest.
Key topics & chapter markers
01:04: Oh, Wendy’s
09:11: Jay Baer joins the show
20:05: Responding quickly…but not too quickly
27:16: Being fast doesn’t always mean being free
37:36: How AI will impact customer experiences
44:24: Chasing tequila
51:45: Hopefully Unattainable Rocket ships
Background content
Surge Pricing is Coming to More Menus Near You - Wall Street Journal
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand - NY Post
No, Wendy’s Says It Isn’t Planning to Introduce Surge Pricing - NPR
Verizon’s new CX leader wants to quash customer pain points - Fierce Wireless
JayBaer.com
The Time to Win
The Time to Win - Amazon
Talk Triggers - Amazon
Tequila Jay Baer
Tequila Jay Baer - Instagram
Connect with Brian and John on LinkedIn:
https://www.linkedin.com/in/brianmarks13/
https://www.linkedin.com/in/john-l-young/