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Standards are essential for successful, growing brands.

But here’s the real question: what are your standards?

Can your people clearly explain them?

Do they know what ‘good’ looks like day to day?

And are those standards actually being maintained or quietly ignored?

In this episode of The Reality of Business, Bob and Jeremy talk honestly about why standards have slipped across sales, service and leadership and why this is a leadership issue, not a people problem.

They explore how ‘expectations’ have replaced standards, why remote and hybrid working has made things harder to spot and enforce and how flexible management can drift into avoiding accountability altogether.

You’ll also hear why:

• Standards need to be visible, not just written down
• Leaders must enforce them, not hope for the best
• Metrics without behaviour attached can do more harm than good
• Customers now expect more than many organisations are delivering

Most importantly, they ask the question many businesses avoid: where do we start?

If you care about quality, consistency and protecting your brand as you grow, this episode will give you plenty to think about and act on.

For more info, free resources, useful content & our blog posts, please visit realitytraining.com.

Reality Training - Selling Certainty