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Stop Blaming Churn: Fix Your Subscription by Understanding the Buyer First

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Stop Blaming Churn: Fix Your Subscription by Understanding the Buyer First

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Most brands are trying to solve churn by tweaking their cancellation flows. But the truth is, if your customer doesn’t know what they need - or how often - they’re going to cancel no matter what you offer on the way out.

In this episode of Subscription Prescription, we sit down with Cherene Aubert to unpack three universal truths of subscriptions:

Why churn is often a symptom of a buyer education problem
How helpful beats clever when it comes to building trust
And why your loyalty program should revolve around your most committed customers—your subscribers

If you’re stuck trying to optimize retention, this conversation will help you zoom out and rethink what’s driving your subscription in the first place.

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