Stop Blaming Seasonality: How To Win Q1 - BSD Pod Ep 8
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Stop Blaming Seasonality: How To Win Q1 - BSD Pod Ep 8
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In this episode, Scott and Nathan unpack why Q1 feels so difficult and how brands can create momentum instead of blaming seasonality.
We cover:
• Why demand drops and returns spike after Black Friday
• Messaging and offers that work when customers feel wallet fatigue
• How to use Q1 as the highest-signal creative testing window
• Media buying shifts that rebuild the funnel for Feb and March
• How simple product launches or campaigns can create artificial revenue peaks
A fast overview of how to plan Q1 with stronger creative, better forecasting and a marketing calendar that doesn’t rely on constant discounting.
Links:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/