Digital Products aren't the problem. I bet you created a really good one. But if it was random, didn't have a job, or you dabbled, then I could see why I didn't work.

In this episode of Katy Calls BS, I'm calling out the tired take that digital products are the issue. Most of the time I see business owners throw out a random course, membership, or offer with no clear role inside their business.

Online courses used to be the default. But that advice is outdated.

Listen, eLearning has changed. Buyer behavior has changed. Attention spans have changed. Business owners need to adapt not blame a product that didn't have a strategy.

You'll hear:

• Why digital products don't work like you thought
• When courses make sense and when they don't
• Why random products fail
• The importance of a product's job
• What you can learn from failed products or launches

This is about building digital products that match audience needs, support your business model, and create traction for growth.

Ready to build and scale? Start here.

Book the Paid Infrastructure Audit Here:

A diagnostic review of your offers, delivery load, and digital product opportunities. Includes a written decision doc and Loom walkthrough.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠