Are you spending money on your website, social media posts, and Google ads but have no idea if any of it actually works? You're not alone. In this episode of Marketing Minute, we’re tackling the overwhelming world of measuring your marketing and reporting.

You’ll discover how to cut through the confusion of different platforms’ numbers and focus on the metrics that truly matter to your business growth. Learn about cost per conversion, the 80/20 rule for marketing, and how to create simplified marketing report dashboards that give you actionable insights instead of information overload.

This episode covers essential topics, including how to measure return on investment, the emerging impact of AI search on tracking, and why custom reporting beats trying to navigate complex platforms like Google Analytics.
Whether you're a small business owner feeling lost in marketing metrics or looking to optimize your current tracking system, this conversation provides practical solutions you can implement right away.

00:00 Kick it off
03:26 "I'm spending money on marketing, but I have no idea what's working and not working"
05:00 Tracking your online marketing
06:16 The numbers you should be looking at
10:42 What small business owners need to hone in on when it comes to marketing reporting
15:31 AI in marketing and reporting
19:12 How EDGE approaches reporting for our clients
24:42 Wrapping up the episode

Find us at edgemarketing.ca