Business storytelling that closes deals. In this episode, Microsoft and Unilever advisor Nir Zavaro shows how to ditch slide-first pitching and lead with a clear, written narrative that aligns marketing, sales, and leadership. If your team talks features instead of a story, this is your playbook.

Nir Zavaro is a global keynote speaker, author, and consultant known as "The Business Storyteller." With over 20 years of experience, he helps founders and top brands like Microsoft and Unilever implement storytelling to improve marketing, sales, and brand identity. Nir's work is centered on the principle that a compelling narrative is the most critical element for connecting with an audience and driving action.

He travels the world teaching a proven methodology that enables corporate teams and leaders to move beyond a reliance on slides and craft powerful pitches that win deals. His keynotes are high-energy, practical sessions that provide actionable frameworks for building better brands and improving business outcomes through the power of a clear, consistent story.

He is the founder of the creative agency Streetwise and the author of F*ck the Slides, a book dedicated to transforming presentations and pitches. His narrative-driven approach ensures that a company's marketing, sales, and internal communications are all aligned with a single, powerful story, helping them to scale more effectively.

What you’ll learn

• How to craft a 70-word hook and a 3-minute “trailer pitch” buyers remember
• Toilet deck vs. Babylon deck: what to send, what to present, what to keep in reserve
• Why the brand is the hero and teams play supporting roles
• Turning “no” leads into revenue with a customer-journey funnel
• Sales–marketing alignment that actually works in the field
• Startup vs. enterprise branding: what changes and what never should

Who this helps

• B2B founders and CROs selling complex solutions
• Marketing leaders who need sales alignment
• Enterprise sellers who pitch across buying committees
• RevOps teams mapping handoffs and SLAs

Guest

• Nir Zavaro, “The Business Storyteller,” author of “F*ck the Slides,” founder of Streetwise
• Website: https://nirzavaro.com/
• LinkedIn: https://www.linkedin.com/in/nirzavaro/

Host

• Burn The Playbook Podcast — Digital Rebels Consulting: https://DigitalRebelsConsulting.com
• Marc Crosby on LinkedIn: https://www.linkedin.com/in/marcccrosby/

#BusinessStorytelling #B2BSales #BurnThePlaybook #SalesLeadership #Marketing #Brand #CustomerJourney #Pitching #SalesEnablement; business storytelling; B2B storytelling; sales pitch; pitch deck; fuck the slides; toilet deck; babylon deck; customer journey; sales marketing alignment; enterprise sales; startup brand; narrative selling; Marc Crosby; Digital Rebels Consulting; Nir Zavaro; Streetwise; trailer pitch; buyer enablement; sales workshop

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