Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization
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Strategic narrative vs positioning. Is category creation a good thing? And Loom's CTO realization
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À propos de cet audio
Madison and Shyna lay the groundwork for sharing a point of view on go-to-market for technology companies covering a variety of topics from outside of Silicon Valley looking in. After all, it can be hard to see the label when you’re inside the bottle.
We tackle:
New year, new you, new goals. What does it mean to build creativity and accountability into our day to day?
Consulting versus FTE: what’s the shit sandwich that you’re willing to eat?
Category Creation, when and how to invest? When do companies get it wrong?
A strategic narrative, what is it, why is it important and how is it different then messaging, positioning, and copy?
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