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Strategy at Scale

Strategy at Scale

Auteur(s): Outthinker
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Brought to you by Outthinker, Scaling Up, and Growth Institute

In a sea of contradictory business advice, Strategy at Scale breaks through the noise to deliver practical, proven strategies to predictably scale the value of your business. Each week, we interview successful entrepreneurs and business builders across industries to extract simple, high-impact strategic concepts that work. From avoiding costly missteps to executing systematic processes that fuel growth, you’ll gain lessons from the masters to scale your enterprise more effectively.

© 2025 Outthinker
Gestion et leadership Économie
Épisodes
  • From Startup to Significance: Brian Brault on Building Businesses That Matter
    Sep 9 2025

    What does it take to build not just a successful business, but one that leaves a lasting impact? Brian Brault has done it multiple times—scaling, exiting, and reinventing ventures while staying anchored in purpose.

    A seasoned entrepreneur, former Global Chair of the Entrepreneurs’ Organization (EO), and founder of Legacy of Significance, Brian has guided leaders across industries to align vision, culture, and values for meaningful growth. From transforming Advanced Facilities Services International into a national leader to pioneering wellness-focused spaces with PURE Wellness, his track record speaks for itself.

    In this episode, Brian joins Kaihan Krippendorff to share hard-earned lessons on:

    • Why most founders struggle when shifting from building to managing a business
    • How to recognize when you’re in your “zone of genius” versus just doing work with excellence
    • Why culture starts with the leader—and how to foster accountability without micromanagement
    • What to do when your head says “go” but your heart isn’t in it

    This is a conversation about more than scaling—it’s about building companies, careers, and legacies that truly matter.

    Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.

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    47 min
  • From $0 to $130B: How Kurt Miscinski Scaled Cerity Partners with Purpose
    Jul 8 2025

    What does it take to build a firm that grows without losing its identity?

    Kurt Miscinski, co-founder and CEO of Cerity Partners, believes the answer lies in clarity of purpose, disciplined reinvestment, and redefining what partnership truly means. What began as a bold vision—to bring McKinsey-style professionalism and global scale to the wealth advisory space—has evolved into one of the industry’s fastest-growing firms, now managing over $130 billion in client assets.

    In this episode, Kurt shares how Cerity Partners was architected from the ground up to align ownership, culture, and long-term strategy. Drawing from his background as a CPA and former Deutsche Bank executive, he explains why Cerity avoids the traditional consolidation mindset in favor of true partnerships—and how the right language can shape everything from team dynamics to M&A success.

    Tune in to hear:

    • Why Cerity chose to reinvest 100% of profits—and how it changed the game
    • The power of redefining mergers as partnerships
    • How reframing words like “employee” can reinforce a culture of ownership
    • Lessons on modeling vision into reality for aspiring founders
    • And the blueprint for building a professional services firm that endures

    If you’re scaling a service business, shaping culture, or designing for longevity, this is a conversation you won’t want to miss.

    Let’s dive in with Kurt Miscinski.

    Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.

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    48 min
  • Unstoppable Entrepreneurs: Lori Rosenkopf on the 7 Paths to Scaling Impact
    Jun 17 2025

    What if the key to scaling impact isn’t one bold idea—but a clear understanding of who you are as an entrepreneur?

    Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School, has spent decades mentoring more than 20,000 students, guiding startups, and redefining how we think about entrepreneurial success. In her new book, Unstoppable Entrepreneurs, she challenges the myth of the lone genius and maps out a broader, more inclusive view of what it means to build, scale, and innovate.

    In this conversation, Lori breaks down the seven distinct entrepreneurial paths she uncovered—from disruptors and funders to acquirers and advocates—and the six essential traits that define successful entrepreneurs across industries and roles. Drawing from years of research and firsthand stories, she reveals how anyone—from corporate professionals to first-time founders—can tap into entrepreneurial thinking and momentum.

    In this episode, you’ll learn:

    • Why entrepreneurial success doesn’t require a garage or a pitch deck
    • The seven paths to entrepreneurship—and how to find yours
    • The six core traits shared by unstoppable entrepreneurs
    • How Lori’s journey from systems engineer to Wharton professor shaped her insights
    • How to spark ideas from everyday experience and low-risk experimentation
    • Why expanding access to networks and education fuels innovation

    Whether you’re building something new or scaling from within, Lori’s insights will help you align your strengths with your strategy—and unlock the entrepreneurial path that’s right for you.

    Let’s dive in with Lori Rosenkopf.

    Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.

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    51 min
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