Streaming TV. AI. Attribution that actually makes sense.
Échec de l'ajout au panier.
Échec de l'ajout à la liste d'envies.
Échec de la suppression de la liste d’envies.
Échec du suivi du balado
Ne plus suivre le balado a échoué
Streaming TV. AI. Attribution that actually makes sense.
-
Narrateur(s):
-
Auteur(s):
À propos de cet audio
In the latest episode of The World of Marketing, Tom Foster sits down with Eiman Bassam, Founder & CEO of ESB Advertising, to break down how streaming TV advertising has evolved—and why lawyers and doctors can no longer afford to treat TV as a "branding-only" channel.
This conversation challenges one of the biggest assumptions in marketing: that TV can't be measured.
In this episode, you'll learn:
-
Why programmatic streaming TV is now more measurable than traditional broadcast
-
How ESB's AI platform, MACData, tracks performance down to the household level
-
What actually drives ROI beyond cheap CPMs
-
How AI is reshaping media buying, attribution, and even commercial creation
-
Why "How did you hear about us?" is officially outdated
If you've ever questioned whether streaming TV advertising really works - or struggled to connect ad spend to real revenue - this is a conversation worth your time.
🎧 Listen now to The World of Marketing
Smarter ads. Better data. Real results.