This episode explains the biggest mistake brands make when trying to turn Instagram followers into customers: posting generic “theme page” content instead of original, product-led content. Elijah shows how this drains sales, unpacks why followers stop seeing you as a real clothing brand, and walks through how to shift your strategy so you’re building a community and positioning your products clearly in your content.

This episode explains a five-step framework for making short fashion films for clothing brands. Elijah walks through how to choose a clear main character, add conflict that drives the story, weave your garments in as the solution, shape a strong opening hook for social media, and use the caption to support the film and drop details.

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Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365 Instagram: https://www.instagram.com/elijahdelporte/

Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365

Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365

Join Streetwear365 and get access to a community of clothing brand owners for free: https://www.skool.com/streetwear365