What does it actually takes to go from “wide-eyed intern” to confident design-firm owner? What does it feel like to be two years into running your own studio?

In this very special episode of Stuff Interior Designers Need To Know Rebecca sits down with her former Seriously Happy Homes team member, Rachel Poe, to unpack the real-world lessons she carried from her early days into running her own thriving firm.

She spills the specifics—from realizing she knew absolutely nothing at the beginning (her words!), to navigating client meltdowns with grace, rebuilding trust when things go sideways, setting boundaries that stick, and marketing herself in a way that attracts the right people.

If you’ve ever wondered what actually goes into becoming a confident, capable design business owner—this conversation is your shortcut, your pep talk, and your reality check all in one.

And if you’re thinking about opening your own interior design firm, or wondering if you're where you should be now that you're a couple of years in, this is the episode for you! You’ll nod, laugh, cringe, and walk away with fresh ideas to keep you grounded and growing.

Enjoy!

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About Rachel:

Rachel Poe is the founder and principal designer of Rachel Poe Design, a design-only firm based in Everett, Washington. She excels at everything from whole-home interior design to home styling, loves creating extremely colorful homes, and is known for her uber-efficient approach that helps clients get happy at home as quickly as possible.

To connect with Rachel and Rachel Poe Design:

• Instagram
• Website

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

Grab a drink and get ready for the most real talk, spill-the-tea convo, not just about what it takes to set up a flat fee billing system, but also about the reality of leading a team, growing a design firm, saying no, and marketing a small business.

In this candid conversation, Rebecca sits down with Texas-based designer Caron Woolsey of CW Interiors to unpack the real-world journey from hourly billing to profitable, sanity-saving flat fees.

Caron shares practical, specific details about how she refined her process, trained her team to track time wisely, and built the courage to say no to clients who weren’t the right fit—all while protecting her joy, her margins, and her time.

If you’re new, listening to this will set you up for success.

Seasoned? You’ll feel seen plus get tips and encouragement to help you stay the course (or get back on track).

If you’ve been curious—or terrified—about switching from hourly billing to flat design fees, this episode will give you the clarity, confidence, and kick in the pants you need to make it happen.

Enjoy!

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About Caron:

Caron Woolsey is the founder and principal designer of CW Interiors, a boutique interior design studio based in The Woodlands, Texas. Guided by the philosophy of “fewer, finer,” Caron leads a close-knit team devoted to creating bespoke residential interiors that feel timeless and deeply personal.

Known for her approachable leadership and meticulous attention to detail, Caron partners closely with clients, architects, and artisans to shape homes that reflect the individuality of the people who live in them. Her work spans from large-scale new builds to thoughtful renovations, always marked by cohesive architectural flow, a curated mix of classic and contemporary elements, and a deep respect for craftsmanship.

Caron believes that true luxury comes from intention and authenticity. Through CW Interiors, she continues to inspire clients and collaborators with a vision that celebrates quality, beauty, and the enduring meaning of a well-designed home.

To connect with Caron and CW Interiors:

• Instagram
• Facebook
• Website

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home

What happens when an interior designer finally gets crystal clear about who she works with—and who she doesn’t?

In this episode, interior designer Amanda Welch of Brooksvale Design (Woodinville, WA) shares how refining her website copy, clarifying her process, and boldly posting pricing transformed her business.

Amanda tells us why it was scary (but powerful) to put pricing on her website, how adding personality to her copy started attracting the right projects, and shares a big shift that let her save time while booking better clients.

Amanda went from fielding constant mismatched leads and awkward payment conversations to working only with her dream clients on projects that fit her expertise—and her life. She opens up about the fears she had around “looking exclusive,” how she overcame them, and why drawing firm boundaries actually gave her more confidence, better clients, and a healthier business.

If you’ve ever wondered how to:

• Write interior design website copy that actually works
• Set clear client expectations from the start
• Confidently charge for consultations and deposits
• Stop wasting time on bad leads

…this conversation will give you practical ideas to streamline your design business and attract clients who value your work.

If you’ve ever struggled with saying no, setting expectations, or putting your real personality into your website, this episode will give you the push (and permission) to own your value and streamline your process.

Find Amanda at https://www.brooksvaledesign.com/

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Looking for my Interior Design Business Coaching & Courses? 💪
👉 seriouslyhappy.com

Wanna be Interior Design & Expat Insta-Friends?! 😊
👉 @beseriouslyhappy

Follow my Moving-To-France, Living-In-Paris Expat Adventures 🇫🇷
👉 Bonjhola podcast

And here's where to find my Book on Interior Design Psychology 📚
👉 Happy Starts at Home