Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts.

But what if the team is just you?

Mike Morrison, launched the Membership Geeks Podcast 9 years ago to help solopreneurs build online membership businesses. You can drive a meaningful subscription without a team and totally online, and that's what Mike teaches at his Membership Academy.

In our conversation, we talk about how the membership economy has evolved since we first met 9 years ago, some of the elements that make one membership more successful than another, and what it takes to scale when you're working alone.

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What do you do when powerful tailwinds change to headwinds as you're growing your business?
Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evolved to a bottom line era.

Today's guest, E-Lin Tan, took the helm at BlueMovement offering subscriptions to Bosch Appliances in Europe during the bottom line era.

In our conversation, we discussed how they balance circularity and sustainability with profitability.

Listen to learn how they've built support across the organization, developed the right culture, and continued to evolve the offering to respond to changing customer needs.

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Today we're talking about sustainability.

Where do the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste?

These questions have been at the center of the work of my guest, Patrick Hypscher. Patrick is a consultant and advisor and the host of Circularity.fm, a podcast about circular business models and Product-as-a-Service (PaaS).

With experience running PaaS businesses, both at Bosch BSH and at Bertelsmann, as well as at his own SaaS startup, Patrick has developed some really helpful models for manufacturers building subscriptions.

In our wide-ranging conversation, we talk about these models, why Europe is way ahead of the US with regard to product-as-a-service models, and the many benefits that are driving the growth of this emerging approach.

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