Send Katie a Text Message!!

In this kickoff episode of our two-part series, I’m taking you behind the scenes of the work most designers avoid: facing the truth about what actually happened inside your business this year. Before we can build your 2026 vision (that’s coming in Part 2!), we have to strip away the assumptions, the emotions, the “I think I made money here… maybe?” and look at the real data. I’m talking revenue, margins, client load, time spent, energy, alignment—everything. I know this work is uncomfortable. But this is the difference between running a busy, high-cortisol design business… and building a profitable, strategic, scalable one.

In this episode, I dive into:
• Why most designers avoid looking at their numbers—and why that avoidance keeps you stuck
• The “numerical autopsy” that reveals what actually worked in your business
• How assumptions lead to hustle… but truth leads to strategy
• The difference between being busy and being profitable, and the real markers of each
• The revenue vs. margin conversation designers desperately need to hear
• How to evaluate your client load, your time, and your emotional bandwidth
• The 80/20 rule for figuring out which actions created the majority of your results
• How to identify your dream clients and reverse-engineer where they came from
• What your marketing actually delivered this year (and what was just noise)
• The one thing you already know isn’t working… and why you’re still doing it
• What it takes to build capacity instead of just pushing your capability until it snaps

This episode is your permission—and your push—to stop guessing about your business and start knowing. Because when you know the truth, you can actually make decisions that move you toward clarity, profitability, and a business that finally feels aligned with who you are now.

Part 2 is coming next, and that’s where we’ll take everything you uncover today and turn it into a vision and action plan for 2026 that isn’t emotional, frantic, or based on old patterns—but strategic, grounded, and sustainable.

If you’re ready to stop avoiding your numbers and start leading your business like a CEO, this one is for you.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

In today’s episode, I’m getting real with you — lovingly calling you out and calling you up. If you’ve been stuck in planning mode, waiting for the “right time,” or drowning in overwhelm while nothing truly moves your business forward, this is your wake-up call. I’m sharing the mindset shifts, micro-actions, and systems my clients use to stop overthinking, start taking action, and create a design business that actually supports their life.

IN THIS EPISODE, I TALK ABOUT:

• Why overwhelm isn’t a capability issue — it’s a direction issue
• The real reason designers get paralyzed by analysis
• How to identify the #1 bottleneck slowing every project down
• Why confidence is a byproduct of action (and won’t show up first)
• The power of taking one 20-minute step today, not someday
• What “micro-CEO time” looks like and why it changes everything
• How to balance running your current business while building the one you actually want
• Why hiring for what drains you is more effective than hiring for what feels “expected”
• How improving one strategic area can ripple across your entire business

If you feel stuck or overwhelmed, I want you to hear this: you don’t need a perfect plan, a free week, or a burst of confidence to create real change. You need one clear decision and one 20-minute action. That’s it. DM me and tell me the one thing you’re committing to after listening — I respond to every message, and I’m here to support you as you step out of analysis mode and into the version of your business you actually want to lead.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website

Send Katie a Text Message!!

When you’re deep in the day-to-day of your design business, it’s easy to forget why you started it in the first place. I’ve been there — chasing goals, saying yes to opportunities, and still feeling like something’s off. In this episode, I’m challenging you to step back and look at your business through the lens of a true CEO and visionary. Because you can’t scale what you haven’t defined.

IN THIS EPISODE:

• Why most designers are stuck in their business instead of leading it
• How to get clear on what you actually want — not what you think you should want
• The difference between designing for your clients and designing your life
• How to spot the misalignment that’s keeping you stuck in the grind
• What it really means to be the visionary of your business
• How to build from intention instead of emotion
• Why clarity is your most valuable business asset as you grow

Scaling doesn’t start with another system or hire — it starts with you. As the CEO, your job is to hold the vision, make decisions that align with it, and lead your business where you want it to go. If you’re ready to stop reacting to what’s right in front of you and start leading with clarity, it’s time to step fully into your role as the visionary. Let’s realign your business so it supports the life you actually want. Book a 15-minute problem-solving session, and let’s start there.

Connect with Katie

LinkedIn

Business Strategy Sessions for Interior Designers

Free Resources for scaling your interior design firm

Website