Hey, Joe . . . where ya goin’ with that bat in your hand? 🎵

Back to North Beach! 😁

(Yes, we’re talkin’ about THAT Joe — the one who hit in 56 consecutive games and married Hollywood goddess Marilyn Monroe.)

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So go ahead, listen up and step into the golden age of baseball with an unforgettable conversation that brings the legend of Joe DiMaggio to life.

Led by host Rich Azzolino and our special guests KNBR’s Talkin Baseball’s Marty Lurie and “Deli Bob,” travel to North Beach Past as they share vivid memories, colorful neighborhood connections, and the larger‑than‑life presence of one of the game’s most iconic baseball heroes, the great Joltin' Joe DiMaggio.

Packed with personal stories, rich historical snapshots, and insider reflections, this discussion dives into DiMaggio’s lasting impact on baseball and the American culture.

You’ll hear compelling comparisons between all‑time greats and gain fresh insight into the sport and how DiMaggio shaped the Italian-American community.

Batter up!

Hey, everybody, get ready to salivate!

Rich Azzolino and his very special guests pay homage to the Netflix movie "Nonnas" and Italian grandmothers everywhere!
Grammy-winning songwriter-producer Johnny Madara ("You Don't Own Me," "At The Hop," "1-2-3") and Rich's lifelong goombas (The North Beach Boys Joe Tarantino and Deli Bob Silvestri) reminisce about their nonnas’ delicious meatballs and gravy and ravilolis and whatnot.

A hilarious and delicious time awaits you!

Whoa! What an incredible honor it was for Rich 'n' Laura Azzolino to have their classic 1930 Packard 745-C Deluxe Eight LeBaron All-Weather Cabriolet invited to the world's premier automotive event.
Yes, we’re talking the Pebble Beach Concours d'Elegance!
There, parked on the 18th fairway — along with 228 other must-see classics gathered from 31 states and 22 countries — was The Azzolinos’ glorious Packard.
And, oh, the Pebble Beach tales they tell!
So, start your engines and tune into That’s Rich’s newest episode with guests Ria Azzolino Pesenti and Barry and Vicky Potthoff for one wonderful half hour.

Most San Franciscans are well aware of Bimbos 365 Club. It’s a legendary art deco supper club. Its spectacular stage has been graced by stars galore — including Rita Hayworth, Rodney Dangerfield, Neil Diamond, Marvin Gay, Van Morrison, Huey Lewis, Louis Prima and Keely Smith, Iggy Pop, and my personal favorite The Tubes! But, what Bimbo’s is most famous for is "The Naked Girl in the Fishbowl.” That’s Rich special guest is Hanna Longwell, who is producing a documentary about the girls in the fishbowl. And in order to make her documentary authentic, the lovely, talented and super-cool Hanna is currently The Naked Girl in the Fishbowl. Enjoy!

Four-time San Francisco Supervisor Aaron Peskin has been a North Beach guard dog for over 25 years, and is at the forefront of making North Beach an Historic District.

On this episode of “That’s Rich, The Podcast" Aaron, Rich Azzolino, Stuart Watts (President of North Beach Business Association) and Danny Macciarini (its Treasurer) discuss all the many reasons why Californians need to vote YES on August 8th, making North Beach an Historic District.

Frank, Dino, and the rest of the famous pack join (in spirit) Rich, Joe, and “Deli Bob” henceforth to be known as The Rat Pack of North Beach.

It's packed with many a chuckle, heaps of love, and (as always) The Best Damn Crab Cioppino In Town. Ring-a-ding-ding!

John Madara, the great songwriter who wrote "You Don't Own Me" for Leslie Gore, "At The Hop" for Danny & The Juniors, and "1-2-3" for Len Barry joins Rich Azzolino and his North Beach Boys on fascinating episode of That's Rich!

They compare North Beach's Italians with South Philly's. There are more similarities than differences. Mangiamo!

"An Italian and a Mexican walk into a podcast."

Rich’s special guest is the legendary musician, songwriter and founder of punk rock pioneers The Nuns! Alejandro Escovedo is the recipient of an AMA Lifetime Achievement Award for Performing, a Townes Van Zandt Award for Songwriting, and recent inductee into the Austin City Limited Hall of Fame.

He's also one of the really good guys.