Wrestling is fake. Boxing is rigged. The NFL is fixed. The first statement is true, the second one is (sometimes) true, and the third one is false. But many people believe the NFL is fixed, with hidden writers scripting last-minute Hail Mary passes and game-changing referee calls. It’s not true, of course, but when has that ever stopped conspiracy theorists?

In response to this whole “our-league-is-fixed” narrative, the NFL decided to seize control of the narrative…and there is certainly some fun and a few lessons to be learned along the way.

Into Focus is hosted by Tom Frank, written by Colton Long, Amy Rogers and Shannon Powers, edited by Ian Cunningham, and brought to you by the good people at kglobal. Unlike traditional marketing agencies that look at consulting, creative, and communications as distinct, kglobal exists at the intersection of all three. This fusion of strategy and creative fuels unexpected solutions and better outcomes. The result is impact – on your audience, in a new market, or over a policy.

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