In this episode of Talk Commerce, Tim Baynes, CEO and founder of Compatio, discusses the complexities of selling configurable products and the evolution of CPQ (Configure Price Quote) systems. He shares insights on how Compatio addresses the challenges of product compatibility and configuration, particularly in B2B markets. The conversation also explores the role of AI in modern configurators, the trends in digital transformation within B2B commerce, and the importance of guided selling in enhancing customer experience.

Chapters

00:00 Introduction to Compatio AI and Tim Baynes
02:04 Tim's Journey and Background in CPQ Systems
05:31 Understanding Complex Product Configuration
10:28 The Evolution of CPQ Systems and Market Focus
14:34 The Role of AI in Modern Configuration
19:12 Guided Selling and Digital Transformation in B2B
23:48 Closing Thoughts and Future of Compatio

In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.

Chapters

00:00 Introduction to Erik Huberman and Hawke Media
02:21 The Evolution of Hawke Media and Its Niche
07:15 Choosing Clients and Building Relationships
11:29 Marketing Strategies and the Role of AI
22:11 Current Market Trends and Predictions for E-commerce
25:25 Closing Thoughts and Shameless Plug

We've compiled our top-performing YouTube Shorts from 2025 into one power-packed rewind video! These bite-sized insights from industry leaders cover everything from Amazon advertising secrets to AI-powered retail transformation. Thanks for listening to Talk Commerce—let's dive into the highlights.

1. Elizabeth Greene - Amazon Advertising Mastery

Co-founder of Junglr

Elizabeth Greene shares game-changing Amazon advertising secrets for scaling ecommerce brands through strategic ad spending and automation tactics. Learn how to maximize your ROAS and dominate the Amazon marketplace.

Listen to the full episode →

2. Adam Callinan - Mathematical Precision in Business

Founder of BottleKeeper and Pentane

Join Adam Callinan as he shares his entrepreneurial journey from creating BottleKeeper to developing Pentane. Discover how mathematical precision and lean operations drive modern business success and sustainable profitability.

Listen to the full episode →

3. Elijah Khasabo - The Future of UGC

Co-founder of Vidovo

Elijah Khasabo reveals insights on the evolution of user-generated content pricing, why engagement beats follower counts, and why authentic human content continues to outperform AI-generated videos in driving conversions.

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4. Drew Chambers - Edge Computing Revolution

EVP at Harper

Drew Chambers discusses how edge computing and AI are revolutionizing enterprise web performance. Get insights into speed optimization, personalization, and the future of ecommerce architecture.

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5. Matthew Merrilees - Global Expansion Strategy

CEO at Global-e

Matthew Merrilees outlines actionable tactics for neutralizing tariffs, fine-tuning landed costs, and leveraging 3B2C fulfillment so brands can expand internationally without eroding profit margins.

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6. Mark Elfenbein - AI Visual Merchandising

CRO of Nfinite

Mark Elfenbein reveals how AI and CGI technology are transforming retail visual merchandising, enabling major retailers like Amazon and Lowe's to reduce photography costs by 90% while creating immersive customer experiences at unprecedented scale.

Listen to the full episode →

7. Udayan Bose - Generative AI in Ecommerce

CEO of NetElixir

Udayan Bose explores how generative AI is revolutionizing ecommerce, from boosting productivity to impacting SEO and shaping the future of Google Search. Discover key insights from this transformative conversation.

Listen to the full episode →

Watch the Full Rewind Video

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