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Talking About Marketing

Talking About Marketing

Auteur(s): Auscast Network
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Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com

2025 Auscast Network Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Do You Solve Problems Fast Or Slow?

    Do You Solve Problems Fast Or Slow?
    Nov 3 2025
    Mathematician David Bessis claims we need system three thinking, a super-slow mode where you refuse to give up on wrong intuitions until you understand why they misfired. David Olney pushes back, arguing this is just what proper slow thinking looks like when you give it the time it needs. The hosts explore Kahneman’s fast and slow thinking framework, revealing why your quickest answers are probably just pattern matching from last Tuesday. Your brain serves up what worked before, which means the more you rely on speed, the less you adapt to what’s changed. Steve and David attempt to recreate Monty Python’s Argument Clinic with ChatGPT and discover AI is designed to be helpful, not challenging. Mark Schaefer raises the provocative question about what happens when AI becomes your customer, making purchasing decisions based on optimised data rather than human emotion. David posts a routine LinkedIn job update and old contacts emerge from the woodwork with congratulations. The hosts explore why good news triggers reconnection and whether you could deliberately use this pattern to get back on people’s radars. Edward de Bono’s 1982 Olivetti advertisement promises simple questions and simple answers, prefiguring Apple’s strategy by decades while being remarkably dull as advertising. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.When Your Brain’s Fastest Answer is Yesterday’s Solution Mathematician David Bessis appeared on EconTalk arguing for what he calls “system three thinking,” a super-slow mode beyond Kahneman’s famous fast and slow framework. When mathematicians catch their intuition being wrong, Bessis suggests they don’t reject it. Instead, they explore it, unpacking why the intuition misfired, playing back and forth between gut feeling and formal logic until they agree. This process might take five minutes or fifty years. David Olney pushes back. He argues Bessis hasn’t created a new system, he’s just described what system two thinking actually requires when you give it proper attention. The real insight isn’t about speed categories but understanding what your brain is actually doing when you think fast. System one thinking is pattern matching. Your brain searches memory for what worked before and serves it up as the answer. The problem? The more you rely on quick thinking, the more you can only repeat yesterday, last Tuesday, six months ago. You become brilliant at applying solutions to problems that no longer exist in quite the same form. You lose the ability to spot when things have changed enough to need fresh thinking. The hosts explore when fast thinking serves you well. Steve recalls his radio days, where he needed a hundred responses available in a tenth of a second. That’s system one at its best, drawing on a deep well of experience. But those new responses? They came from time spent away from the microphone, when his brain could think at whatever pace it needed to generate something genuinely different. This matters for business operators who pride themselves on quick decisions. Your speed might be your biggest blind spot. Every time you solve a problem instantly, ask yourself whether you’re actually solving today’s problem or yesterday’s problem wearing different clothes. 14:15 Principles This segment focusses principles you can apply in your business today.When AI Becomes Your Customer Steve and David decide to have some fun with ChatGPT, attempting to recreate Monty Python’s famous Argument Clinic sketch. The exercise reveals something unexpected about how AI responds. When they try to get ChatGPT to simply contradict everything they say, it keeps trying to be helpful, to add value, to assist rather than argue. Even when explicitly instructed to argue, it wants to problem-solve. The hosts find this both amusing and revealing. AI tools are fundamentally designed to be agreeable and helpful. They’re not built for genuine disagreement or challenge. This creates an interesting blind spot when you’re using AI to test ideas or get feedback on your thinking. The conversation shifts to Mark Schaefer‘s provocative question about what happens when AI becomes your customer. If AI agents start making purchasing decisions on behalf of humans, searching for products, comparing options, and completing transactions without human involvement in each step, how does marketing change? Schaefer argues this represents a fundamental shift. You’re no longer persuading humans. You’re optimising for AI decision-making processes. The psychology of marketing becomes the logic of algorithms. Emotional appeals matter less than structured data. Brand storytelling competes with technical specifications and price comparisons. David raises the deeper concern. If AI is making decisions based on what worked before, searching patterns from ...
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    38 min
  • Avoiding The Echo Of Emptiness

    Avoiding The Echo Of Emptiness
    Oct 6 2025
    Tim Ferriss explains why he’s become less disciplined over the past decade, and paradoxically, more effective. The secret lies in replacing willpower with systems that do the heavy lifting automatically. ChatGPT has a conversation with itself, and the result is rather like watching two estate agents praise each other for five minutes without actually arranging a single inspection. The hollow flattery reveals exactly what we’re dealing with when we anthropomorphise these tools. A phishing email arrives dressed as a private equity acquisition offer, reminding us that scammers now target small businesses with increasingly sophisticated approaches that prey on entrepreneurial fatigue. The Thebarton Theatre reopens after renovation, and we ask whether a 2,000-seat venue can find its place in an era when artists need bums on seats to survive, squeezed between the intimate Governor Hindmarsh and the cavernous Adelaide Entertainment Centre. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.Tim Ferriss and The Discipline Paradox Tim Ferriss admits something unexpected on the EconTalk podcast: he’s become less disciplined over the past decade. Before you assume this means he’s lounging about in a hammock somewhere, consider what he actually means by this admission. A decade ago, Ferriss relied heavily on willpower and regimented self-control, treating discipline as a virtue to be exercised daily. Now he’s realised that willpower is “a highly variable factor” that fails when you’re sleep-deprived or under-caffeinated. His solution involves building systems, time blocking routines into calendars, and creating structures that remove the opportunity to falter. As he puts it, “systems beat goals.” Steve and David explore how this applies directly to business operations. David draws on his experience teaching strategic culture, noting that “culture eats strategy for breakfast” because culture operates as a system. Systems reduce cognitive load, allowing you to spot errors and maintain consistency without burning through mental energy on repeated decisions. The hosts share their own experiences with systematic approaches. Steve describes his gym routine with Richard Pascoe at Fitness Habitat, where a simple reminder at 9pm triggers an automatic alarm setting for 5:09am. It’s Pavlovian conditioning in service of consistency. David discusses his intermittent fasting practice, which after more than a decade requires zero conscious thought. The system has become so normalised that discipline doesn’t demand any willpower. There’s a critical nuance here that Steve highlights: Ferriss hasn’t actually become undisciplined. Rather, his discipline now operates differently. The initial discipline involved building robust systems. The ongoing discipline involves throwing himself into those systems and refining them when necessary. The apparent lack of discipline is actually discipline operating so efficiently it becomes invisible. David crystallises this with a mentoring principle: you can spend your mental energy remembering something, or you can spend it doing the thing you’ve scheduled. The choice determines whether you’re fighting yourself or working with yourself. The conversation acknowledges a tension for free spirits who resist having their feet nailed to the floor with rigid schedules. Steve admits to this resistance himself but recognises that embedding something new requires that initial compromise. The extrinsic motivation helps too. Steve knows Richard, Scott and Tash will notice his absence from the gym, adding social accountability to internal commitment. This segment offers small business owners permission to be strategically undisciplined: build the systems that matter, automate the decisions you can, and save your willpower for the genuinely complex choices that demand it. 10:30 Principles This segment focusses principles you can apply in your business today.The Hollow Echo Chamber Actor Aaron Goldenberg conducts a mischievous experiment that pulls back the curtain on artificial intelligence in a way that’s simultaneously hilarious and unsettling. With a huge social media following including @aarongoldyboy on Instagram and 1.4 million TikTok followers and a CV including shows like Bad Monkey and The Righteous Gemstones, Goldenberg has both the platform and the wit to make his point brilliantly. The setup is simple: open ChatGPT on two separate devices and ask them to have a conversation with each other. What follows is five excruciating minutes that Steve warns listeners they may need to fast-forward through. “Absolutely. I can do that,” begins one ChatGPT instance. “Just let me know what kind of conversation or scenario you have in mind and I’ll make sure it’s interesting and fun for you.” “Sounds great. I’m excited to dive...
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    33 min
  • What Do You Know, What Don't You Know, And What Do You Think?

    What Do You Know, What Don't You Know, And What Do You Think?
    Sep 22 2025
    Steve opens with a morbid but revealing question about eulogies, leading to Hunter S. Thompson’s brutal assessment of Richard Nixon and what our own legacies might reveal about how we’ve chosen to live. David shares an intelligence officer’s deceptively simple framework for clearer thinking: separate what you know from what you don’t know from what you think, a discipline that could transform everything from hiring decisions to strategic planning. Meanwhile, AI tools continue their siren song of effortless automation, prompting Steve to cancel his subscription to yet another overpromising platform that couldn’t deliver on its grandiose claims. A 1991 Kraft peanut butter commercial featuring a claymation Texan oil baron reminds us that lazy creative thinking has been around far longer than artificial intelligence, though both share a fondness for impressive technology over meaningful communication. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.What Would Hunter S. Thompson Say About You? Steve confronts listeners with an uncomfortable thought experiment: what would people actually say at your funeral? Drawing inspiration from a school principal who asks children not what they want to be but what they want to be like, the discussion moves beyond career ambitions to character formation. Hunter S. Thompson’s savage obituary of Richard Nixon serves as a cautionary tale of how legacy emerges from daily choices. Thompson’s assessment that Nixon “was so crooked that he needed servants to help him screw his pants on every morning” offers a stark reminder that reputation accumulates through countless small interactions rather than grand gestures. The hosts explore how this mortality-focused reflection might reset our compass for everyday interactions, whether with colleagues, customers, or family members. David notes the particular sadness of anyone living a life where such harsh words seem justified, emphasising that we get to choose how we want to be remembered through our daily conduct. 08:15 Principles This segment focusses principles you can apply in your business today.The Intelligence Officer’s Guide to Clearer Thinking David recounts a pivotal moment at a 2006 counter-terrorism conference where an Australian intelligence officer challenged academics to separate three distinct categories: what you know, what you don’t know, and what you think. This framework, born from the necessity of making decisions with incomplete information, offers profound applications for business leaders facing similar uncertainty. The methodology serves multiple purposes: it slows down emotional decision-making, acknowledges knowledge gaps before they become costly surprises, and prevents opinions from masquerading as facts. David illustrates this with a restaurant scenario where hiring a new chef requires careful consideration of known factors (current menu popularity), unknown variables (new chef’s ability to replicate existing dishes), and strategic opinions (whether to introduce changes immediately or gradually). Steve and David examine how this framework might defuse the emotional ownership that often accompanies business discussions. By explicitly labelling thoughts as opinions rather than presenting them as established truth, teams can engage in more productive dialogue whilst managing risk more effectively. The approach doesn’t eliminate emotion from decision-making but prevents it from overwhelming rational analysis. 19:15 Problems This segment answers questions we've received from clients or listeners.Escaping AI’s Siren Song Steve channels Homer’s Odyssey to describe his relationship with AI marketing promises, positioning himself as Ulysses tied to the mast whilst listening to increasingly seductive claims about effortless automation. His recent experience with Opus Clip exemplifies the gap between marketing promises and actual delivery. The tool promised to automatically identify compelling moments from podcast videos and create engaging short clips. Instead, Steve found himself constantly editing the AI’s selections, extending beginnings, trimming endings, and ultimately questioning whether the tool saved any time at all. After requesting a refund, he reflected on how many business owners might be similarly caught between impressive demonstrations and disappointing daily reality. David emphasises the importance of maintaining course regardless of technological novelty, suggesting that AI should be evaluated against specific tasks rather than adopted for its own sake. This echoes the intelligence framework from the Principles segment: know what problem you’re trying to solve, acknowledge what you don’t know about the tool’s capabilities, and form opinions based on actual testing rather than marketing materials. 23:30 Perspicacity This segment ...
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    32 min
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