Colton Pace is a founder and currently the CEO of Ownwell, a Proptech company dedicated to democratizing access to real estate expertise and reducing the hidden costs of homeownership. Under his leadership, Ownwell helps homeowners and property owners identify and appeal overvalued property taxes, reduce insurance and utility costs, and manage other home‑related expenses through data, automation, and local expert teams. Before founding Ownwell, Colton served as an investor, asset manager, and venture capitalist, helping manage billions of dollars across various asset classes. He was part of funds that made early investments in companies such as Uber, Spotify, Redfin, Snowflake, UiPath, Zuora, and Grab.

(01:05) - VC to PropTech Founder
(03:10) - $797B Property Tax Problem
(04:48) - Ownwell Traction: 700K+ Homes and SMB/CRE
(06:18) - AI Plus 80 Consultants: How Appeals Get Done
(08:50) - Success Rates and Savings: Residential vs Commercial
(11:27) - Portfolio Case Study: 124 SFR Properties in Texas
(13:45) - Valuation Methods and Local Differences
(16:13) - Market Size: $50 to 60B Opportunity
(17:29) - Feature: CREtech - Join CREtech New York 2025 on Oct 21-22 for the largest Real Estate Meetings program. Qualified Real Estate pros get free full event pass plus up to $800 in travel and hotel costs.
(19:02) - Beyond Taxes: Insurance, Loans, Utilities, Concierge
(21:30) - Building Trust with Homeowners and CRE Owners
(24:03) - Advice for PropTech Founders Selling into Real Estate
(26:49) - Collaboration Superpower: Matthew McConaughey

💚 Learn more:
➡️ Visit Ownwell
➡️ Colton Pace on LinkedIn

💚 Feature:
➡️ CREtech: Join CREtech New York 2025 on Oct 21-22 for the largest real estate meetings program. Qualified real estate professionals get free full event pass plus up to $800 in travel and hotel costs. Must own or manage 1K+ resi units, or 1M SF of CRE to qualify.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.

Dustin Lacey is the CTO at Mark-Taylor, the leading developer, owner, and investment manager of luxury multifamily communities in Arizona and Nevada, with over 135 Class A Multifamily properties. He leads the firm’s tech evolution, powering the centralization of operations. Under his leadership, Mark‑Taylor has implemented innovative smart‑home integrations, centralized leasing and maintenance teams, and deployed unified resident platforms that enhance efficiency and elevate the resident experience. With a diverse background in irrigation, industrial manufacturing, and brand and marketing strategy, Dustin brings his unique experience into high-tech manufacturing from his tenure at TSMC, where he honed his skills in precision, process excellence, and product innovation.

(01:36) - From Brand Strategy to Tech Leadership: Building Digital DNA in Real Estate
(02:12) - Enterprise Proptech Success Story: Scaling a Multifamily Management Platform
(05:16) - Class A Portfolio Strategy: Maximizing Asset Performance Through Tech
(06:50) - Tech Stack Evolution: From AWS Integration to Custom CRM Development
(10:29) - ROI Deep Dive: Making the Business Case for Custom Proptech Solutions
(15:53) - Tech-Enabled Operations: Achieving Sub-2-Hour Response Times at Scale
(20:12) - Feature: Blueprint - The Future of Real Estate - Register for 2025: Friends of Tangent receive $300 off the All Access pass. The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on Sep. 16th-18th, 2025.
(21:22) - Go-to-Market Excellence: Standing Out in the Competitive Proptech Landscape
(31:41) - Risk Management Innovation: Tech Solutions for Modern Property Operations
(38:30) - Founder's Playbook: Key Insights for Proptech Startups Targeting Enterprise Clients

💚 Learn more:
➡️ Visit Mark-Taylor
➡️ Dustin Lacey on LinkedIn

💚 Feature:
➡️ Blueprint - The Future of Real Estate - Register for 2025: The Premier Event for Industry Executives, Real Estate & Construction Tech Startups and VC's, at The Venetian, Las Vegas on September 16th-18th, 2025. As a friend of Tangent, you can save $300 on your All-Access pass

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.

Liz Hart is President of Leasing for Newmark’s operating businesses in the U.S. and Canada, where she drives the strategy of the firm’s leasing platform, leads talent development and recruitment, and helps integrate technology to deliver better outcomes for clients. She also serves on Newmark’s Executive Committee, reporting directly to CEO Barry Gosin. With more than 20 years at Newmark, Liz has completed close to 35M square feet of transactions valued at over $4.2 billion. She has consistently ranked among the firm’s top producers and was a regular Top Five Producer in Newmark’s San Francisco office. Her experience spans advising technology companies from startups to Fortune 50 giants, repositioning large-scale developments that have reshaped skylines, and leading Newmark’s Technology & Innovation Practice Group to help landlords and tenants in the TAMI/TMT sectors create spaces that attract and retain talent.

(01:16) - State of the Office Market: Shrinking Supply & Turning Point
(05:05) - How to Approach Office Leasing in 2025
(13:45) - Talent, Culture & Competitive Advantage
(15:49) - Data-Driven Leasing & Advisory: Automation vs. Augmentation
(18:07) - Feature: CREtech - Join CREtech New York 2025 on Oct 21-22 for the largest Real Estate Meetings program. Qualified Real Estate pros get free full event pass plus up to $800 in travel and hotel costs.
(19:39) - Brand Building in Commercial Real Estate
(24:32) - Flex Space vs. Traditional Leasing
(27:00) - End-to-End Platform: Evolving the Leasing Function
(29:02) - In-House vs. Outsourcing Tech & Data
(29:41) - Data Sharing & Antitrust: The RealPage Settlement
(31:31) - Collaboration Superpower: Steve Jobs

💚 Learn more:
➡️ Visit Newmark
➡️ Liz Hart on LinkedIn

💚 Feature:
➡️ CREtech: Join CREtech New York 2025 on Oct 21-22 for the largest real estate meetings program. Qualified real estate professionals get free full event pass plus up to $800 in travel and hotel costs. Must own or manage 1K+ resi units, or 1M SF of CRE to qualify.

💚 Connect with Tangent:
➡️ Edward Cohen on LinkedIn
➡️ Jeff Berman on LinkedIn
➡️ Zach Aarons on LinkedIn
➡️ Tangent on LinkedIn

Disclaimer: Tangent podcast is for entertainment and informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advise. Nothing contained on our program constitutes a solicitation, recommendation, endorsement, or offer by Tangent, Camber Creek, MetaProp, or any third party guest to buy or sell any securities, public or private, other financial instruments or funds.