Ever feel like your content plan is just a fancy spreadsheet collecting digital dust? In this episode, we explore why so many businesses struggle to build and stick to a content or branding strategy — and how to fix it before everything catches fire (metaphorically... hopefully).

We share a real-world example of a top-tier company that hit rock bottom due to a missing sales plan, zero accountability, and more Excel spreadsheets than actual action. From shock-and-awe interventions to brainstorming your way to 52 weeks of content in just 2 hours, we’ve got tips, tough love, and a few chuckles along the way.

Spoiler: Having a content calendar doesn’t mean anything if no one’s actually using it. Let’s change that.

In this episode, we dive into the thrilling (yes, thrilling!) world of personalization in business—how to nail it without making people feel like they're being followed by a marketing drone. We share tales from the trade show trenches, wrestle with the fine line between helpful and creepy, and explore how to read the digital tea leaves your prospects leave behind.

You’ll hear us break down:

• Why being genuine beats being polished (slides out of order? Still gold!)

• How to use website analytics without looking like a stalker

• The three layers of personalization: Who, What, and When

• Why it’s not just about getting the deal—the post-sale experience matters even more

Plus, the ever-reliable wisdom of “just be yourself,” even if you’re slightly frazzled and arriving late to a virtual recording. Classic us.

From Milwaukee trade show floors to global maritime boardrooms, we reflect on what it really means to know your audience—and why that tired phrase doesn't cut it anymore.

We chat about the power of segmentation beyond just industry buckets, the magic of micro case studies, and the real MVP of modern marketing: resonance. Plus, we spill the tea on how AI can help personalize messaging without sucking your soul dry.

If you’ve ever screamed into the LinkedIn void wondering why no one clicks your beautifully crafted content… this one’s for you.