In this episode of the Teacher to Entrepreneur podcast, Rachel Cicioni shares her personal approach to business practices that feel good to her and her business. She emphasizes authenticity, transparency, and alignment with values. She discusses why she avoids common tactics like DM outreach, hiding prices, and high-pressure sales, advocating for a more genuine and respectful client relationship. Listen in to this episode to hear how this advice could work for your business.

Chapters
00:00 Rejecting Conventional Business Practices
03:51 The Importance of Transparency in Pricing
08:24 Avoiding Manipulative Sales Tactics
12:52 Building a Business Aligned with Values

In this episode, Rachel shares a conversation that sparked a deeper reflection about what it actually means to show up online as a female solopreneur.

From inappropriate DMs to the pressure to appear more "marketable," visibility online can come with challenges that people don’t talk about very often. Rachel talks openly about those realities and shares the boundaries she has put in place to protect her time, energy, and well‐being.

The goal is that you show up so authentically as yourself that the right people recognize you right away when they see you.

Connect with Rachel
Learn more about Rachel’s work helping teachers build sustainable private teaching businesses: The Private Practice Teacher®

Chapters
00:00 The Unique Challenges of Female Solopreneurs
02:20 Navigating Inappropriate Interactions Online
04:06 The Shift Towards Authenticity in Content Creation
05:20 Building Relatability with Your Audience
08:15 The Importance of Personal Connection in Business
10:12 Establishing Trust and Authenticity
14:03 Attracting Your Ideal Clients
18:01 Common Mistakes in Branding and Visibility

In this heartfelt conversation, Rachel and Steph discuss the journey of rebuilding careers in education after experiencing burnout. Recorded in a casual setting, they share their personal stories of transitioning from traditional teaching roles to creating their own businesses, emphasizing the importance of support, mindset, and the impact of COVID-19 on their teaching experiences. The conversation highlights the challenges faced by educators and the potential for a fulfilling career outside the conventional classroom environment.

Resources Mentioned:

Learn and Roam

The PPT Teacher Directory

The Mindset Reset (formerly The Mindset Bootcamp)

Chapters
00:00 Introduction: A Unique Conversation on Teaching and Burnout
03:08 Steph's Journey: From Burnout to Business Owner
05:48 The Impact of COVID on Teaching
08:58 Creating a New Teaching Model
12:01 The Program Experience: Mindset and Support
14:57 Transitioning from Classroom to Private Practice
17:59 Finding Freedom in Teaching
21:03 Closing Thoughts and Future Opportunities