Technical SEO In An AI World | Patrick Hathaway (Sitebulb) On JavaScript & The Future Of Auditing
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Technical SEO In An AI World | Patrick Hathaway (Sitebulb) On JavaScript & The Future Of Auditing
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In this episode of Chat With Sean, I’m joined by Patrick Hathaway, Co-founder & CEO of Sitebulb, one of the industry’s most respected website auditing tools.
Patrick explains the origin story of Sitebulb, why technical fundamentals matter more than ever, what SEOs keep getting wrong about JavaScript rendering, and how brands should think about LLM visibility without abandoning SEO basics. We also dig into crawl budget, large-scale audits, developer communication, and what’s coming next for Sitebulb’s roadmap.
We cover:
- Why JavaScript SEO is still the industry’s biggest skills gap
- How AI crawlers and search agents change technical priorities
- Why technical foundations matter more than chasing LLM acronyms
- How to think about crawl budget, templates & large-site audits
- The real challenges SEOs face when trying to get dev teams to implement work
- How Sitebulb is evolving with AI-powered insights and “Lost & Found” reporting
- What SEOs must communicate differently to actually get things shipped