Thanksgiving and American Identity Thanksgiving and Immigration

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Thanksgiving and American Identity Thanksgiving and Immigration

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Episode Three reveals how Thanksgiving traditions were deliberately invented by magazine editors, corporations, and marketers in the nineteenth and twentieth centuries. We explore Sarah Josepha Hale's campaign to standardize Thanksgiving through Godey's Lady's Book, the turkey and cranberry industries' role in creating the iconic menu, and how Macy's parade and NFL football became inseparable from the holiday. The episode examines how department stores, television networks, and advertisers transformed Thanksgiving into a commercial spectacle while making it feel ancient and inevitable. We discover that what feels like timeless tradition was actually constructed within living memory, and explore what it means that our most intimate family rituals are products of marketing campaigns, asking whether invented traditions can still be meaningful.
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