Creators need real lawyers who understand brand deals, disclosures, usage rights, and likeness. In this episode of That One Lawyer™ Podcast, Neal Goldstein sits down with Frank Poe of POE LAW PLLC to break down the creator economy from a lawyer's perspective. We cover influencer contracts, FTC endorsement disclosures, usage rights and licensing, right of publicity, NIL deals, UGC and whitelisting, and how AI deepfakes change risk for lawyers and creators.

If you advise creators, negotiate brand deals, or run a PI or small firm and want practical ways to protect clients, this conversation is your roadmap. Learn how to negotiate creator licensing, define paid usage, avoid hidden buyouts, comply with FTC disclosure rules on video, secure likeness permissions for AI and synthetic media, and structure NIL endorsements that pass compliance checks.

Watch the full video HERE

What you will learn
• How to read and fix influencer agreements so creators keep IP and usage under control
• The difference between usage rights, paid media, and whitelisting, and why clear licensing terms matter
• FTC disclosure best practices for YouTube, Instagram, and TikTok, including on-screen and audio disclosures in video
• Right of publicity fundamentals across states and how AI and deepfakes raise new consent issues
• NIL realities after House v. NCAA and how social posts, appearances, and "valid business purpose" affect contracts
• Practical red flags in creator contracts and how to push back without killing the deal

Why this matters for PI and small firms
Client acquisition now lives on social. Creators, athletes, and professionals monetize name, image, and content daily. Lawyers who understand creator licensing, disclosures, and likeness rights will win higher value clients and prevent disputes over ownership, consent, and distribution.

About our guest
Frank Poe is a lawyer for creators, athletes, and agencies. He negotiates influencer contracts, brand deals, and licensing, and helps clients navigate disputes, IP, and platform issues. Learn more at poelaw.co

Chapters
• Creator economy law basics for lawyers
• Influencer contracts that protect creators and brands
• Usage rights, buyouts, and whitelisting explained
• FTC endorsement disclosures on video and in captions
• Right of publicity and AI deepfakes
• NIL deals for social media endorsements
• UGC, indemnity, and avoiding hidden risks
• Building a creator-savvy legal practice

Subscribe to That One Lawyer™ Podcast for weekly episodes, mid-form highlights, and Shorts focused on creator law, law firm growth, client communication, and real practice building.

"You can't fix what you won't measure." – Harlan Schillinger

In this episode of That One Lawyer™ Podcast, host Neal Goldstein sits down with Harlan Schillinger, often called the Godfather of Legal Advertising. For nearly five decades, Harlan has shaped the evolution of legal marketing, pioneering attorney television ads, developing Lead Docket, and helping over 130 firms build brands based on trust, accountability, and compassion.

But behind his success is a philosophy every lawyer should hear:
Accountability isn't punishment — it's freedom.

This episode dives into what law firms get wrong about growth, why throwing money at marketing won't fix weak intake systems, and how data and culture—not ad spend—determine long-term success.

• The origin of "What you don't know, you don't know" and why it defines modern law firm success

• How Harlan revolutionized legal advertising and introduced measurable marketing to the industry

• The moment he realized most lawyers were losing clients before the first phone call ended

• Why "buying your way out of a problem" never works — and what accountability really looks like

• How intake staff shape your brand more than your billboards ever will

• The single question every lawyer should ask daily: "What didn't we sign today?"

Young lawyers often focus on branding, visibility, and growth — but as Harlan points out, you can't grow what you don't track.

He challenges attorneys to look deeper:

• Are you measuring what matters?

• Are your systems serving your clients?

• Are you building a culture that matches your message?

This is more than a conversation about marketing — it's a blueprint for building an accountable, client-centered practice that lasts.

• Stop guessing. Measure everything.

• Accountability protects your firm, your clients, and your future.

• Your intake team defines your reputation long before you meet the client.

• The goal isn't more leads — it's better experiences.

• Ask what didn't work, not just what did.

Harlan Schillinger is a pioneer in attorney marketing and client acquisition. Known for co-developing Lead Docket and revolutionizing lawyer advertising, Harlan has spent decades shaping law firm strategy around one principle: you can't fix what you don't track.

He continues to advise firms nationwide on intake systems, leadership accountability, and the power of authentic communication.

Learn more at harlanschillinger.com

"Stop selling. Start serving."

That's the message from Bob Burg, bestselling co-author of The Go-Giver, whose philosophy has transformed how professionals across industries — including lawyers — think about success.

In this powerful conversation with Neal Goldstein on That One Lawyer™ Podcast, Bob shares how generosity, authenticity, and relationships drive true business growth — and why giving value is the most predictable path to receiving success.

Too many lawyers struggle with the idea of "selling" legal services. They feel uncomfortable marketing themselves, worried it feels pushy or self-promotional. But Bob reframes the conversation: selling isn't manipulation — it's service.

When you focus on what your clients need, what they value, and what makes them feel understood, you stop convincing and start connecting.

• Why money is an echo of value, not the goal itself

• How to "sell" your legal services by giving time, attention, and empathy

• The difference between price and value — and why your worth is defined by how your clients feel, not what you charge

• Why human connection will always outperform technology, AI, and automation

• How the most successful lawyers are the ones who master people skills — listening, empathy, trust, and presence

• Why The Go-Giver isn't just a business book — it's a life philosophy

Bob reminds us that no client hires you because you want them to. They hire you because they believe they'll be better off with you by their side. Whether you're in personal injury, family law, or any client-centered practice, that mindset shift changes everything.

As Bob puts it, "You're not giving to be taken advantage of — you're creating a benevolent context for your own success."

✅ Building trust starts with listening — your first job is to understand their world.
✅ Selling is giving — time, empathy, and guidance that help people move closer to peace of mind.
✅ Focus on relationships, not transactions — connection outlasts contracts.
✅ Learn the people skills that law school never taught: communication, confidence, compassion.

This episode will remind you that the foundation of every successful law practice isn't a marketing plan or automation tool — it's human connection.

👉 Full episode on YouTube: That One Lawyer™ Podcast – Bob Burg Episode
🎙️ Audio version: Available on Spotify, Apple Podcasts, and all platforms.