Hey, it’s Jordan Samuel Fleming — and welcome back to That Real Estate Tech Guy! In this episode, I sit down with Daniil Kleyman, real estate developer, investor, and founder of Rehab Valuator, one of the most trusted tools for deal analysis and project management in real estate investing.

We dive into why most rehabbers and developers lose money — not because they pick bad properties, but because they underestimate costs, miscalculate financing, and fail to track the details that matter. Daniil explains how his platform helps investors avoid those mistakes with better data, automation, and repeatable project templates. Whether you’re flipping your first house or managing multi-million-dollar developments, this conversation is a masterclass in precision, systems, and smarter investing.

Episode Timeline & Highlights

[0:00] – Introduction

[0:42] – Introducing Daniil Kleyman of Rehab Valuator and his shared Eastern European connection with Jordan.

[3:21] – Daniil’s journey from being laid off in 2008 to building a thriving development and software business.

[4:08] – How getting “kicked to the curb” opened the door to real estate investing and entrepreneurship.

[6:35] – What inspired Rehab Valuator: the need to analyze deals and present credible funding packages to private lenders.

[11:08] – Nationwide property data, comps, and rental analytics: how Rehab Valuator helps you analyze deals in minutes.

[13:20] – Why Rehab Valuator complements CRMs and lead gen tools by focusing on what happens after you get the lead.

[20:52] – Why every dollar in real estate comes down to details — and how to build systems to avoid repeat mistakes.

[22:21] – Using the software to create marketing packages for wholesalers and lenders.

[23:30] – Daniil’s favorite feature: customizable rehab cost templates that make every project faster and more predictable.

[27:29] – Why most contractors will never log into your software (and why that’s okay).

[28:44] – Daniil’s biggest tech mistake: doing manual direct mail for years before embracing automation.

[33:36] – How to access Rehab Valuator’s free version and connect with Daniil online.

5 Key Takeaways

1. The devil’s in the details. Most investors lose money not from bad deals but from bad math — missed costs, loan miscalculations, or poor tracking.
2. Understand the cost of money. A 12% hard money loan can silently eat 20% of your profits if you don’t account for it correctly.
3. Systemize success. Use templates and saved scopes of work to make future projects faster, more accurate, and more profitable.
4. Adopt tech one step at a time. Adding tools gradually ensures they actually improve your business instead of overwhelming it.
5. Clean data = clear decisions. Every profitable deal starts with accurate information — from comps to renovation costs.

Links & Resources

• Rehab Valuator – Analyze deals, build budgets, and secure funding. Try the free version at RehabValuator.com
• Follow Daniil Kleyman – @rehabvaluator on Instagram & YouTube for in-depth real estate tutorials.
• ThatRealEstateTechGuy.com – Listen to all episodes and get exclusive tech discounts.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who’s ready to make smarter, data-driven decisions and stop guessing their way through deals. Stay tuned for more conversations with the innovators shaping the future of real estate investing through technology.

Hey, it’s Jordan Samuel Fleming — and welcome back to That Real Estate Tech Guy! In this episode, I sit down with Tony Javier, real estate investor, entrepreneur, and founder of 10X TV, to uncover how TV advertising has become one of the most powerful yet underrated inbound lead sources for investors today.

Tony shares his incredible 24-year journey in real estate — from buying his first property after watching a late-night infomercial to creating a marketing system that has helped hundreds of investors generate consistent, high-quality inbound leads. We discuss how television, once considered an “old-school” channel, has evolved into a surprisingly affordable and high-ROI strategy for building credibility, generating motivated seller leads, and strengthening your brand presence in your local market.

Episode Timeline & Highlights

[0:42] – Welcoming Tony Javier, founder of 10X TV, and diving into the power of inbound leads.

[2:06] – Tony’s early days: how a late-night infomercial kickstarted a 24-year real estate career.

[5:22] – Building his first business, scaling too quickly, and learning from failure.

[7:12] – The poker game that led Tony to discover TV as a lead source.

[9:37] – Turning a winning campaign into 10X TV — helping other investors dominate their markets.

[11:02] – Why TV isn’t “dead” and still converts among target demographics like landlords and retirees.

[12:10] – The affordability of local TV: why it’s not just for big companies anymore.

[13:30] – Why inbound leads are gold — and how TV drives trust, compliance, and higher close rates.

[15:12] – The data that proves TV drives online search and credibility.

[23:14] – How being on TV builds credibility not only for acquisitions but also for raising private capital.

[28:36] – The conversion math: why one in five TV leads can become a closed deal.

[31:26] – How to evaluate whether TV fits your market and budget.

[35:02] – Why great systems and trained sales teams are key to maximizing inbound opportunities.

[39:22] – How to apply and check market availability for your own campaign.

5 Key Takeaways

1. TV marketing isn’t dead — it’s underused. Target homeowners still watch 2–3 hours of TV daily, making it a prime inbound channel.
2. Inbound leads convert better. One in five TV leads often turns into a deal — far better than cold-calling or texting.
3. Credibility multiplies results. Being on TV boosts trust with sellers, lenders, and partners instantly.
4. Affordability meets ROI. Most markets allow entry-level ad spends between $7,000–$10,000 per month for significant exposure.
5. Process beats performance. The investors who follow up fast, train their teams, and handle leads properly always win.

Links & Resources

• 10X TV – Learn how to generate inbound leads through TV: https://www.10xtvplus.com/
• Click Call Scale: The Real Estate Investor’s Ultimate Phone System Playbook – Get your FREE copy at https://clickcallscale.com/thatrealestatetechguy
• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/
• ThatRealEstateTechGuy.com – Explore all episodes and exclusive discounts on top real estate tech tools.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who’s ready to scale smarter through better inbound systems and next-level marketing.

Hey, it’s Jordan Samuel Fleming, and welcome back to That Real Estate Tech Guy! This week, I’m joined by Jon Nolen, President and Co-Founder of Pete REI, a CRM built by an investor who also happens to be a software developer.

Jon shares how his frustration with disconnected tools led him to build Pete REI — first as an internal solution for his own investing business, then into a scalable CRM for others. We discuss the real purpose of data and dashboards, how automation saves investors from chaos, and why clean data is the foundation of every high-performing business.

From automating follow-ups and building smarter workflows to using AI for rehab estimates and predictive analysis, Jon gives a behind-the-scenes look at how Pete REI helps investors make better, faster decisions. This episode is packed with real-world lessons for anyone looking to turn their tech stack into a growth engine.

Episode Timeline & Highlights

[0:00] – Introduction

[0:42] – Meet Jon Nolen, Co-Founder of Pete REI and long-time software developer turned investor.

[1:09] – How Pete REI started as a personal fix and grew into a powerful all-in-one CRM.

[3:39] – Lessons from scaling a product beyond your own business.

[6:59] – Why customer feedback drives 80% of feature development.

[9:09] – Automating follow-up: how Pete’s workflows prevent leads from slipping through the cracks.

[12:06] – Dashboards done right — spotting outliers instead of admiring pretty graphs.

[15:21] – The power of task-based accountability and simple team metrics.

[19:24] – Using AI to estimate rehab costs and streamline deal analysis.

[20:28] – The true cost of bad data and why investors must clean their CRMs.

[24:14] – Tracking cost per lead, cost per contract, and marketing ROI in real time.

[28:56] – Vanity metrics vs. profit metrics — why conversions matter more than lead counts.

[33:15] – Jon’s biggest tech mistake: chasing shiny objects instead of fixing systems.

[35:27] – The three essential tools every investor needs to start strong.

5 Key Takeaways

1. Technology amplifies what exists. If your systems are messy, tech will magnify that chaos.

2. Data should drive action. Focus on KPIs that identify problems and successes, not vanity charts.

3. Automation builds consistency. Streamlined workflows ensure every lead is followed up.

4. Clean data = strong business. Bad data wastes time, kills trust, and costs deals.

5. Keep priorities simple. Fewer KPIs and clearer focus lead to better results and accountability.

Links & Resources

• Pete REI – CRM for real estate investors: Visit PeteREI.com

• Special Offer – Use code SMARTPHONE for 50% off your first month.

• Connect with Jon Nolen on Instagram: @theflippingitguy

• smrtPhone – The only phone system built for real estate investors: https://www.smrtphone.io/

• Visit ThatRealEstateTechGuy.com for past episodes, guest applications, and exclusive discounts on leading real estate technology platforms.

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy wherever you listen. Share it with another investor who wants to scale smarter with better systems, clean data, and the right technology foundation.