Reality TV isn’t just entertainment, it’s a mirror. And what it keeps reflecting back is worth questioning.

In this episode of That Sober Guy Podcast, Shane breaks down why reality TV consistently centers alcohol-fueled chaos, reckless masculinity, and emotionally unregulated men—and what that says about our culture’s relationship with leadership, performance, and sobriety.

From dating shows and house-based dramas to competition series and celebrity culture, alcohol isn’t just present—it’s the engine. The louder the conflict, the sloppier the behavior, the better the ratings. But at what cost?

Shane contrasts today’s reality TV landscape with earlier eras of television that celebrated responsibility, growth, and strong family dynamics—and asks a bigger question:
Why does modern media reward dysfunction while treating discipline

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In this episode of That Sober Guy Podcast, Shane Ramer looks past the headlines and into what falling beer and alcohol sales actually signal about culture, stress, health, and how people are coping right now.

This isn’t about shaming drinkers or celebrating bankruptcy filings.
It’s about asking better questions.

Why are legacy beer brands struggling?
Why are younger consumers quietly opting out?
And why does every conversation about declining alcohol sales still avoid the obvious conclusion?

We unpack:

• The collapse of “drink because it’s normal” logic

• Why alcohol is losing relevance and not just market share

• How wellness, performance, and awareness are reshaping habits

• What the industry’s panic tells us about cultural change

• And why fewer people drinking doesn’t mean fewer people socializing

That Sober Guy isn’t just about quitting alcohol.
It’s about what happens after.

Drop a comment:
Do you think alcohol is actually losing cultural power — or just being rebranded?

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Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

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Credit articles for reference:

https://www.foxbusiness.com/markets/beer-demand-weakens-corona-modelo-seller-says

https://www.foxbusiness.com/lifestyle/popular-alcohol-brands-could-forced-sell-off-inventory-after-bankruptcy-setback

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Every January, the same thing happens.

Millions of people quietly stop drinking…
Celebrities post their “reset” routines…
Brands suddenly talk about “mindful consumption”…
And then February hits, and we all pretend none of it mattered.

In this episode of That Sober Guy Podcast, we break down the cultural hypocrisy around alcohol and why Dry January has become the only socially acceptable time to admit drinking might be an issue.

We unpack:

• Why alcohol is the only substance you have to justify not using

• How celebrity culture glamorizes drinking, until it doesn’t

• What declining beer sales and bankrupt alcohol brands are quietly telling us

• Why “moderation” sounds responsible but rarely matches real life

• And how Dry January accidentally exposes a truth no one wants to say out loud

This isn’t about shame.
It’s about honesty, culture, and calling out the weird double standards we’ve all accepted.

If you’ve ever wondered why quitting drinking feels harder socially than drinking every weekend…
If you’ve ever done Dry January and thought, “Why don’t I feel like going back?”
Or if you’re just tired of being gaslit by alcohol culture.

This episode is for you.

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Join “The Victory Circle”, our FREE Sober Guy Mens Community at https://www.thatsoberguy.com/offers/SvjjuEQ2/checkout

Check out Shanes New Book, Sober Guy How Do I - https://a.co/d/81ZIgtE

Tired of Drinking? Try Our 30 Day Quit Drinking Dude Challenge! - https://www.thatsoberguy.com/quit-drinking-alcohol-for-30-days

For More Resources go to http://www.ThatSoberGuy.com

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