The $220 Billion Bet: Can Canada Innovate Its Way Out of the Ocean Crisis?
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Just weeks after scientists confirmed the world has crossed its first catastrophic climate tipping point with the die-off of coral reefs, we sit down with the woman leading Canada's charge to build a new, sustainable ocean economy.
Kendra Macdonald is the CEO of Canada’s Ocean Supercluster, an ambitious national project with a goal to grow our "blue economy" fivefold to $220 billion by 2035. A former top global executive at Deloitte, Kendra bet her career on this mission. In this episode, she discusses the immense risks our oceans face, the incredible economic opportunity they present, and how Canadian innovators are developing the technology—from AI and drones to autonomous vessels—to navigate both.
This isn't just a conversation about the ocean; it's about Canada's moment to lead on the global stage. We ask the tough questions:
•Is the $220 billion goal realistic or just marketing?
•How do you ensure sustainable growth without "greenwashing" industry?
•Is the technology designed to save the Arctic inadvertently accelerating its exploitation?
This is a story of crisis, innovation, and evidence-based hope for Canada's future.
Find out more:
•Ocean Supercluster: https://oceansupercluster.ca/
•Watch the full video interview on YouTube: https://youtu.be/FQXEv9PA3RY
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