Summary:
In this episode of Women on the Move: Powering the Freight Industry, host Ellie B sits down with Brad Carter, General Manager at Scotland, to discuss his 15-year journey in logistics and the challenges and opportunities for women entering the freight world. Brad shares insights on why only about 25% of applicants are women, the key traits needed for success, and how Scotland is actively working to attract more female talent. From resilience and competitiveness to balancing career and family, Brad offers candid advice—urging women to enter the field with confidence because, as he says, “there’s nothing we’re doing here that women can’t do.”

Key Quotes:

• “I would say maybe 25% of the applicants we have come through are female... women just assume it’s for men.”
• “If I were to give you one example of why men tend to dominate the field, it’s resilience. Men tend to take rejection in stride.”
• “This is kind of a 24/7 business... if you wanted to have children or a family, that’s a big barrier to entry for women.”
• “Come in with confidence. There’s nothing we’re doing here that women can’t do—in some instances, I’d even say they have a leg up.”

Episode Breakdown:
00:00 – Intro & Guest Introduction: Ellie B welcomes Brad Carter, General Manager at Scotland, and introduces the topic of women in freight.
00:45 – Career Background: Brad shares how he entered the industry 15 years ago with no prior experience after being encouraged by his brother.
01:30 – Female Representation: Brad discusses the low number of female applicants (around 25%) and misconceptions about freight being a “men’s field.”
02:30 – Athletics and Success Traits: The two explore how traits from sports—competitiveness and preparation—translate well to freight for both men and women.
03:30 – Resilience & Emotion: Brad emphasizes resilience as a key differentiator and discusses how women’s emotional investment can actually enhance performance.
04:45 – 24/7 Challenge: They address the demanding, nonstop nature of logistics and how it can conflict with family life, posing challenges for women.
05:45 – Key Traits for Success: Brad notes that urgency, competitiveness, and adaptability are essential traits for success, regardless of gender.
07:00 – Recruiting More Women: Scotland is increasing representation through symposiums and by sending female recruiters to events to make candidates feel more comfortable.
08:00 – Cultural Shifts: Brad reflects on the male-dominated culture and how the company is learning to adapt and become more inclusive.
08:45 – Advice & Closing: Brad encourages women to join the field with confidence, highlighting the unique strengths they bring. Ellie B wraps up with a call to subscribe for more industry insights.

Keywords/Tags:
Brad Carter, Women in Freight, Logistics Recruitment, Resilience, 24/7 Business, Scotland General Manager, Competitive Sales Mindset

Call to Action:
Subscribe to Women on the Move to hear more powerful conversations with freight leaders like Brad Carter. Don’t miss next week’s episode as Ellie B continues to highlight the women and allies reshaping the future of logistics.

Fun Fact:
Before entering logistics, Brad spent years in sports and sales—a background he says still drives his “competitive edge” when leading his freight team today.

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