Leaders don’t fail because they lack ideas — they fail because they can’t communicate them.

In this episode, I sit down with Lucille Ossai, award-winning communications trainer and author of Influence and Thrive. From Lagos Business School to global boardrooms, Lucille has helped leaders transform how they connect, persuade, and inspire.

We unpack her 3 rules of effective communication and why mastering writing is often the fastest way to expand your influence.

🔑 In this conversation:

• How Lucille stumbled into communication after starting as a stay-at-home mum
• The surprising power of writing in an AI-driven world
• The 3 rules that instantly make you clearer and more credible
• Why communication is the #1 skill that drives leadership impact

📖 Learn more about Lucille:

Book: Influence and Thrive → https://amzn.eu/d/5h8mZDO

Website: www.lucilleossai.com

LinkedIn: linkedin.com/in/lucilleossaicommunicationspro

✨ If you’ve ever felt your voice isn’t being heard, this episode will give you the tools to change that.

CHAPTERS

00:00 Introduction to Powerful Communication

00:14 Lucille Ossai's Journey to Communication Expertise

01:29 The Importance of Communication Skills

03:19 Benefits of Effective Communication

05:19 Implementing Effective Communication

09:09 Three Rules of Effective Communication

12:56 Influence Through Communication

15:50 Overcoming Communication Challenges

24:50 The Power of Writing in Communication

26:22 A Nervous Start and Building Skills

26:45 The Importance of Writing in Business

27:57 Reading to Improve Writing

29:10 Blogging as a Tool for Improvement

30:46 The Role of AI in Writing

37:50 Effective Leadership Communication

41:56 Optimism for Future Business Leaders

45:39 Conclusion and Final Thoughts

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