The 7 Deadly Sins of Copywriting (And How to Fix Them)

Why your copy isn't converting - and the exact framework to double your revenue

🔥 The most expensive copywriting lesson I ever learned? Thinking my luxury candles would sell themselves because they had "premium specifications." Wrong. Dead wrong.

I was selling features when I should have been selling feelings. I was listing specifications when I should have been painting moments. And I was committing the deadliest sin in copywriting - focusing on logic while completely ignoring emotion.

What You'll Learn:

• Sin #1: Vagueness - Why "unlock your potential" copy converts nobody (plus the One-Question Test)
• Sin #2: Overcomplication - The psychology of choice and why the 3-3-3 Rule saves sales
• Sin #3: Self-Obsession - How to make your customer the hero (not your business)
• Sin #4: Emotional Disconnection - The 3 buying triggers that drive 95% of decisions
• Sin #5: Trust Desert - Building your Trust Pyramid™ in a scam-saturated world
• Sin #6: Weak CTAs - The formula for calls-to-action that actually convert
• Sin #7: Copy in a Silo - Why great copy dies without design and strategy integration

Key Takeaway:

Copy isn't just about words on a page - it's about creating meaningful connections that serve your audience and your objectives. The cure isn't perfection; it's awareness.

The CONVERT Method Framework:

• C - Clarify the one thing you want them to do
• O - Outcome-focused messaging
• N - Numbers and specifics
• V - Value the customer's perspective
• E - Emotion before logic
• R - Risk removal
• T - Test and optimise

🔥 Ready to turn your copy from cricket-inducing to conversion-crushing?

Brand + Messaging VIP Day - Transform your messaging using the exact framework from this episode.

Investment: $1,111 AUD | Only 4 spots per month

Book: DM @thebonniewicks on Instagram Or find more info here: Brand + Messaging VIP DAY

Your 7-Day Copy Audit Challenge:

• Day 1: Run the One-Question Test on your homepage
• Day 2: Apply the 3-3-3 Rule to your main service page
• Day 3: Count your "I/we" vs "you/your" ratio
• Day 4: Identify your primary emotional trigger
• Day 5: Audit your Trust Pyramid
• Day 6: Rewrite your main CTA using the formula
• Day 7: Check one piece of copy across all touchpoints for consistency

Connect: 📧 Substack 📱 @thebonniewicks 🌐 thebonniewicks.com

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